Veronica and Jillian discussed aligning marketing goals with business goals, emphasizing the clarity needed in defining these objectives. They explored examples from their businesses, such as launching a marketing accelerator and re-entering public speaking, to illustrate this alignment.

Veronica stressed the importance of setting measurable Key Performance Indicators (KPIs) to effectively track progress. Jillian shared plans for a new podcast focused on certified B Corps to achieve specific business objectives and audience needs, emphasizing balancing marketing efforts with broader business strategies. 

Both speakers announced collaborative opportunities for listeners, highlighting the value of interactive engagement in supporting individual growth and overall business success.

*Special Offer: Veronica & Jillian are teaming up to offer live brainstorming sessions for listeners of this podcast. Listen until the end of this episode for more details. Here is the link you'd like to apply: https://bit.ly/CCP-brainstorm

People & Resources Mentioned in This Episode

1. Wait list for SPIN Ideas Marketing Accelerator Program: https://preview.mailerlite.io/preview/240840/sites/118317940482245929/K2KIJO
2. Jillian - new B Corp podcast: https://thejilliangroup.com/b-corp-podcast/ 

About Veronica Guguian

- Website: https://spinideas.nl/

- LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce (she/hers)

- Website: https://thejilliangroup.com/better 

- Website: https://jillianvorce.com

- LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

-  Music Composed by BeeLa Music

-  Voiceover by Amanda Balagur