Today, Veronica Guguian and Jillian Vorce dive into the intricacies of content strategy, emphasizing the importance of aligning content with company values and goals.

They explore key performance indicators (KPIs), topic selection, and the art of repurposing content across different formats like podcasts, videos, and events to amplify the company's voice effectively.

The duo underscores the significance of measuring content success to inform future creations, centering their approach around audience needs for meaningful communication.

Consistency and authenticity emerge as central themes, with Veronica and Jillian advocating for genuine engagement over superficiality in content creation. They share practical insights on generating topics tailored to client requirements, as well as clever strategies for repurposing content to cater to diverse audience preferences. 

Partnerships and collaborations are highlighted as valuable for bringing varied perspectives into content creation, with clear editing boundaries ensuring efficient collaboration.

Special Offer - Veronica & Jillian are teaming up to offer live brainstorming sessions for listeners of this podcast. Listen until the end of this episode for more details. Here is the link you'd like to apply: https://bit.ly/CCP-brainstorm

Mentioned in Episode

• Example of audio version of a blog post https://bsquared.media/combining-abm-strategy-with-social-listening/

About Veronica Guguian

• Website: https://spinideas.nl/
• LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

• Website: https://thejilliangroup.com/better 
• Website: https://jillianvorce.com
• LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

• Music Composed by BeeLa Music
• Voiceover by Amanda Balagur