Today, Veronica Guguian and Jillian Vorce discuss strategies for reviewing and adjusting business goals mid-year. Veronica emphasizes the importance of assessing progress on initial goals, such as she’s doing with her new Marketing Accelerator program, and making adjustments based on market feedback and company interests.

They both highlight the necessity of measuring productivity and profitability, considering both qualitative and quantitative metrics to understand what efforts have been effective. The conversation also touches on sustainable business growth, with a focus on ensuring that business activities are manageable and resources are used efficiently. 

Mentioned in This Episode

• https://spinideas.nl/marketing-accelerator-program
• https://thejilliangroup.com/sustainable-growth-program

About Veronica Guguian

• Website: https://spinideas.nl/
• LinkedIn: https://www.linkedin.com/in/veronica-guguian

About Jillian Vorce

• Website: https://thejilliangroup.com/better 
• Website: https://jillianvorce.com
• LinkedIn: https://www.linkedin.com/in/jillianvorce

Credits

• Music Composed by BeeLa Music
• Voiceover by Amanda Balagur