On today's episode Veronica and Jillian discuss the concept of falling in and out of love with one's business, the importance of variety and stimulation in work, and the need for diversity and creativity to stay engaged. They acknowledge the challenges of maintaining enthusiasm and the importance of delegation and outsourcing tasks. They also emphasize the value of masterminds, mentors, and coaches, and regularly assess and restructure business activities.
Veronica and Jillian discuss the importance of delegation and trusting one's abilities in business. She acknowledges her struggle with delegating tasks that take longer than usual, but recognized the value of this for her company. She refers to her marketing methodology, which involves self-reflection for entrepreneurs to understand what they want to do and what they don't want to do in their business.
Jillian reflects on her own business journey, identifying her love for strategizing and collaborating with clients. She expresses her desire to do more of this, as she is now welcoming new client engagements after working with her previous roster of clients for the past 10 years.
They agree that entrepreneurship is a lifestyle and adaptability is key to coping with changing feelings about one's business. Also,that a combination of changing perspective, delegation, and implementation could help them fall back in love with their businesses.
The two also discuss the challenges of growing a business, acknowledging the pressure to scale or expand but emphasizing that growth doesn't necessarily mean adding more people.
Towards the end, they talk about their shared values and working styles, and the possibility of organizing a retreat for entrepreneurs to work on their businesses.
Entrepreneurship and Love: A Discussion
Veronica and Jillian discussed the concept of falling in and out of love with one's business, acknowledging that it's a natural part of entrepreneurship. Veronica credited Julia Perkins from wise minds for bringing up this topic. Jillian, who had recently felt unfulfilled with her business, related the relationship with one's business to a romantic relationship. Veronica emphasized the importance of variety and stimulation in work to avoid monotony and boredom, and the need for diversity and creativity to stay engaged. They agreed that entrepreneurship is a lifestyle and adaptability is key to coping with changing feelings about one's business.
Maintaining Enthusiasm and Delegating Tasks
Veronica and Jillian discussed the challenges of maintaining enthusiasm for their business activities and how to effectively delegate tasks. Veronica acknowledged the importance of working with coaches and accountability groups to help her stay on track and maintain perspective. Jillian emphasized the value of external viewpoints to provide a different perspective and challenge normal assumptions. Both agreed on the need to regularly assess and restructure their business activities, with the end of the year providing a perfect opportunity for this.
Masterminds, Mentors, and Marketing Methods
Jillian shared her experiences with masterminds, mentors, and coaches and how they helped her in her business journey. She emphasized the importance of being purposeful and deliberate about identifying the things she loves doing in her business. Veronica, in turn, discussed her marketing methodology, which involves self-reflection for entrepreneurs to understand what they want to do and what they don't want to do in their business. Both agreed on the need to delegate and outsource tasks and focus on activities that bring the highest value. Veronica also mentioned that she is gradually moving away from tasks she doesn't enjoy, which she sees as a sign of growth and progress in her business.
Delegation and Trust
Veronica and Jillian discussed the importance of delegation and trusting one's abilities in business. Veronica acknowledged her struggle with delegating tasks that take longer than usual, but recognized the value of this for her company. Jillian praised Veronica for her progress in trusting herself and her abilities. They both emphasized the importance of focusing on tasks that bring joy and value to the business, and delegating or outsourcing tasks that don't. Towards the end, Jillian reflected on her own business journey, identifying her love for strategizing and collaborating with clients. She expressed her desire to do more of these tasks and less of the maintenance and nurturing aspects of her business.
Shared Values and Working Styles
Veronica and Jillian had a discussion about their shared values and working styles. Veronica emphasized the importance of not sharing too many ideas and being selective with clients, while Jillian expressed her preference for a more collaborative approach. They also talked about the value of sharing ideas and perspectives, and the possibility of organizing a retreat for entrepreneurs to work on their businesses. Towards the end of the meeting, they agreed on the importance of taking action and not letting good intentions go unexecuted. They also expressed interest in creating a product or service that facilitates structured exercises and massive action for entrepreneurs.
Retreat Concept and Collaboration Discussion
Jillian and Veronica had a discussion about an ideal retreat concept and potential collaboration. They both shared their ideas, with Jillian suggesting a business and marketing-focused retreat, and Veronica proposing the concept of falling in and out of love with their businesses.
- They agreed that a combination of changing perspective, delegation, and implementation could help them fall back in love with their businesses.
- The two also discussed the challenges of growing a business, acknowledging the pressure to scale or expand but emphasizing that growth doesn't necessarily mean adding more people.
They emphasized the importance of refining services and offering them to a select group of clients. The idea of collaborating on a business venture was left open-ended, with Jillian considering creating a 1.0-version of the retreat concept if they can't find an existing one that suits them.
People & Resources Mentioned in This Episode
- Veronica credits Julie Perkins from Wyseminds for suggesting this topic https://wyseminds.com/
About Veronica Guguian
- Website: https://spinideas.nl/
- LinkedIn: https://www.linkedin.com/in/veronica-guguian
About Jillian Vorce
- Website: https://thejilliangroup.com/better
- LinkedIn: https://www.linkedin.com/in/jillianvorce
Credits
- Music Composed by BeeLa Music
- Voiceover by Amanda Balagur
