Jillian Vorce asks Veronica Guguian about her perspective on experimentation and how she incorporates it into her work. Veronica explains that experimentation is like playing, but there are different approaches when experimenting with one's own business versus working for a client. She gives examples of projects she has experimented with, such as the space conference and online networking during the pandemic. Veronica emphasizes the importance of celebrating successes and learning from failures in experimentation. Jillian also shares examples of other companies, like Booking.com and Impactiv8, that have successfully used experimentation to grow their businesses.
Both Jillian and Veronica agree that having a flexible mindset and willingness to try new things is crucial for successful experimentation.
Veronica Guguian emphasizes the importance of asking yourself different scenarios and coming up with solutions to overcome fear and negative thoughts. She believes in understanding both sides of a situation before making informed decisions.
Jillian Vorce discusses the need for a culture of experimentation and curiosity, even in smaller businesses. She suggests using tools like A/B testing to improve customer experience and streamline internal processes. Both speakers highlight the resistance to change due to fear or comfort in existing practices.
Veronica Guguian emphasizes that she is a consultant and marketeer, not a coach. However, sometimes she finds it necessary to guide clients through their challenges and help them understand what needs to change. She believes that rediscovering the initial passion for one's business is crucial for growth and success. Veronica encourages businesses to reassess their values, mission, communication strategies, target audience, services offered, and overall approach to doing business.
Jillian Vorce adds that change can be difficult because of fear and complacency but stresses the importance of clarity to prioritize and effectively communicate with stakeholders.
Both Veronica and Jillian agree on the significance of providing clarity as consultants by helping clients simplify their approaches and clean up any clutter hindering progress. They conclude by encouraging listeners to share their current experiments in the comments or private messages.
People & Resources Mentioned in This Episode:
1) https://support.google.com/optimize/answer/11417589?hl=en
2) https://www.crazyegg.com/
3) https://www.clickfunnels.com/
4) https://lp.leadpages.com/
5) https://www.optimizely.com/
6) https://www.mailerlite.com/
7) Booking.com example: https://hbr.org/2020/03/building-a-culture-of-experimentation
8) Impactiv* example:
https://thejilliangroup.com/change-management-impacts-sustainable-growth/#impactiv8
9) https://baseconference.amsterdam
10) https://jamesaltucher.com/
11) https://seths.blog/about/
About Veronica Guguian
- Website: https://spinideas.nl/
- LinkedIn: https://www.linkedin.com/in/veronica-guguian
About Jillian Vorce
- Website: https://thejilliangroup.com/better
- LinkedIn: https://www.linkedin.com/in/jillianvorce
Credits
- Music Composed by BeeLa Music
- Voiceover by Amanda Balagur
