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In this episode, Jillian and Veronica explore effective strategies for marketing oneself and one's company. They stress the importance of consistency in marketing efforts, which are aligned with overarching business goals. Their discussion centers around leveraging personal and company presence on social media, with Veronica advocating for delegating company social media to focus on directing branding efforts. Jillian emphasizes the power of personal branding in attracting attention and promoting the company.
They also address the challenge of balancing personal and company marketing, especially when expanding the team or outsourcing sales. Strategic planning and prioritization are highlighted as essential for achieving marketing objectives and fostering company growth. The hosts share their experiences with online networking and conferences, underscoring their significance in marketing endeavors.
Lastly, they announce a new initiative for live brainstorming sessions with listeners, aiming to enhance collaboration in marketing efforts. Overall, the episode offers valuable insights and actionable strategies for effective marketing success.
About Veronica Guguian
- Website: https://spinideas.nl/
- LinkedIn: https://www.linkedin.com/in/veronica-guguian
About Jillian Vorce
- Website: https://thejilliangroup.com/better
- Website: https://jillianvorce.com
- LinkedIn: https://www.linkedin.com/in/jillianvorce
Credits
- Music Composed by BeeLa Music
- Voiceover by Amanda Balagur
By Jillian Vorce, Veronica GuguianIn this episode, Jillian and Veronica explore effective strategies for marketing oneself and one's company. They stress the importance of consistency in marketing efforts, which are aligned with overarching business goals. Their discussion centers around leveraging personal and company presence on social media, with Veronica advocating for delegating company social media to focus on directing branding efforts. Jillian emphasizes the power of personal branding in attracting attention and promoting the company.
They also address the challenge of balancing personal and company marketing, especially when expanding the team or outsourcing sales. Strategic planning and prioritization are highlighted as essential for achieving marketing objectives and fostering company growth. The hosts share their experiences with online networking and conferences, underscoring their significance in marketing endeavors.
Lastly, they announce a new initiative for live brainstorming sessions with listeners, aiming to enhance collaboration in marketing efforts. Overall, the episode offers valuable insights and actionable strategies for effective marketing success.
About Veronica Guguian
- Website: https://spinideas.nl/
- LinkedIn: https://www.linkedin.com/in/veronica-guguian
About Jillian Vorce
- Website: https://thejilliangroup.com/better
- Website: https://jillianvorce.com
- LinkedIn: https://www.linkedin.com/in/jillianvorce
Credits
- Music Composed by BeeLa Music
- Voiceover by Amanda Balagur