Looking back on 2023, did you have any big wins with your radio station website?  A breaking news story that produced a lot of traffic?  A particular banner ad campaign that did well for a client?  Perhaps your station website won a prestigious award.  Either way, it’s that time of year for radio stations to reassess and enhance their online presence.

For more detailed show notes visit https://www.skyrocketradio.com/podcast/2024-resolutions-for-radio-station-website.

Reflecting on the past and planning for the future, here are some updated website resolutions to consider for 2024.

Your station's website is a dynamic, powerful tool that can significantly impact your community presence and revenue generation. Stay ahead of the curve by continually evolving and adapting your online strategy. Let’s add one more to the list of resolutions - “Have Goals.”  Look at the numbers of how many people visit your website and create action to beat those numbers next month or next quarter.  It’s just like ratings.  The more numbers you can show, the more you can charge advertisers to be there. 

Did you have any big “wins” with your station website in 2023?  Let’s do what we can to ensure more of those in 2024.  I wish you a prosperous year online! If you want to upgrade your station's website, don't hesitate to contact us.