Every news story your station publishes online is competing for visibility—against TV stations, newspapers, and even other radio outlets. If you're not using smart SEO strategies, you're leaving traffic, influence, and ad dollars on the table.

In this episode, we cover key ways to ensure your station’s content outranks the competition in search results:

- Research keywords based on real search intent

- Use clean, optimized URLs and breadcrumbs

- Add schema markup for better visibility in Google News

- Link to related internal and external content

- Optimize image size, names, and metadata

- Monitor how your content ranks compared to local competitors

- Turn SEO wins into ad sales opportunities

**Bonus Tips:**

- Use SEO plugins (like Yoast or Rank Math) to improve every post

- Make sure your *Contact* and *Advertise With Us* pages are SEO-friendly and easily found by local advertisers

📍 For more in-depth show notes, visit: https://www.skyrocketradio.com/180.

🚀 Need help getting more from your radio station website? Reach out at https://www.skyrocketradio.com.

In this episode, we dive into one of the biggest challenges radio stations face: turning their websites into real revenue generators. A well-managed station site can be your strongest sales tool, listener destination, and community hub, but too often it’s overlooked or treated as an afterthought.

We’ll explore common pitfalls—like a lack of emphasis, stale content, and underutilized on-air promotion—and map out practical steps to fix each one. If your station website feels more like an online ghost town than a thriving digital brand, this conversation is for you.

Key Points

• Prioritize Sales: Make your website a central piece of your revenue strategy—beyond just a “listen live” button.

• On-Air Promotion: Use your powerful broadcast reach to consistently tease content and drive listeners to your site.

• Fresh Content Matters: Regularly update your site with engaging articles, show recaps, and event info to keep visitors coming back.

• Sales Team Buy-In: Train and motivate your sales reps on digital offerings—showing them why online inventory is just as valuable as on-air spots.

• Track What Works: Use metrics to see what resonates most with your audience and advertisers, then double down on it.

Why It Matters

When you treat your website like an extension of your on-air programming—complete with fresh, compelling content and real promotion—it not only boosts traffic and listener engagement, it also opens the door to more sales opportunities.

Next Steps

Your website is critical for keeping listeners engaged and informed. Unfortunately, many radio station websites still rely on outdated features that drive visitors away. In this episode, we’ll introduce five of the top offenders you should remove from your station’s site right now—along with some easy, impactful fixes.

Sneak Peek: 5 Outdated Website Elements

1. Auto-Playing Audio

   • Problem: Surprises and annoys visitors.

2. Cluttered, Messy Design

   • Problem: Overwhelms users and buries key calls-to-action.

3. Too Many Pop-Ups

   • Problem: Frustrates visitors and increases bounce rates.

4. Overreliance on Stock/Generic Photos

   • Problem: Feels impersonal and repetitive.

5. Obsolete Image Sliders

   • Problem: Slows your site and rarely gets user engagement.

Want to Know the Other 8?
To discover the rest of the outdated features and how to fix them, visit skyrocketradio.com/178. If your station website needs a serious overhaul, we can help. Reach out to us at skyrocketradio.com.

Thanks for Listening
Stay tuned for more insights on keeping your radio station’s digital presence fresh, engaging, and effective!

Is your station’s website feeling weighed down by outdated promos, old event pages, or stale content? In this episode, we explore how a little “spring cleaning”—both refreshing valuable older posts and pruning what’s no longer relevant—can boost your station’s credibility, improve SEO, and keep listeners coming back.

Key Takeaways:

• Why Spring Is Perfect for a Cleanup: Seasonal momentum makes it easier to spot which content needs a refresh.

• Refreshing vs. Pruning: Understand the difference between improving an existing piece (adding new details, visuals, or SEO tweaks) and removing irrelevant pages altogether.

• Boosting User Experience & SEO: A well-maintained website is easier for listeners to navigate and ranks higher in search results.

• Best Practices to Get Started: Conduct regular audits, update evergreen posts, remove or merge outdated articles, and set up proper redirects when you delete pages.

For more in-depth show notes, visit: https://www.skyrocketradio.com/177

Ready to upgrade your station’s website? Get started at https://www.skyrocketradio.com.

Imagine having someone who applies the same strategic thinking your Program Director uses on-air to your website’s content.

For more in-depth show notes, visit https://www.skyrocketradio.com/176.

Key Takeaways

• Role Comparison: Your on-air Program Director oversees everything from playlists to personalities. A Digital Content Director applies the same strategy online—ensuring brand consistency, content scheduling, and audience engagement across your station’s website and digital platforms.
• Common Roadblock: Station websites often fall short due to undefined goals. Without clear objectives—like driving newsletter sign-ups or boosting ad revenue—online initiatives stall.
• Content Strategy: A Digital Content Director plans a content calendar, coordinates with sales for new revenue opportunities, and monitors KPIs (page views, contest entries, etc.) to keep improving online performance.
• Getting Started: Elevate your website beyond a basic stream link. By giving your digital presence the same attention as your on-air content, you’ll engage listeners more deeply, grow revenue, and future-proof your station.

Action Items

• Evaluate your current website goals.
• Create a simple content calendar for regular updates.
• Review potential digital sponsorships or ad placements with your sales team.
• Track results (page views, email sign-ups) and refine your approach regularly.

Want to up-level your radio station website? Reach out to us at https://www.skyrocketradio.com.

Are you looking to start or revamp your radio station’s website? In this episode, we explore the most common options—working with a general web agency, DIY builders, template providers, or specialized radio station website partners. Find out why the cheapest route may end up costing you more in lost time, revenue, and missed opportunities.

Key Takeaways

Hidden Costs of “Cheap” Choices

• Time spent learning or fixing issues.
• Missed ad revenue from poorly optimized sites.
• Security risks due to lack of regular updates.
• Surprise expenses for custom features down the road.

Bottom Line
Your radio station’s website is a vital tool for listener engagement, sponsor visibility, and brand growth. Cheaper solutions can quickly become expensive if they don’t deliver on performance, security, or support. Often, a specialized partner that truly understands radio can save you time, headache, and money in the long run.

For full show notes and more details, visit:
www.skyrocketradio.com/175.

Ready to explore how a radio-focused website solution can help your station grow? Visit https://www.skyrocketradio.com to learn more about our turnkey solutions, or get in touch for a personalized demo.

According to Marketron's latest reports, streaming video has become a game-changer for radio stations, surpassing streaming audio as the top digital revenue source: https://rbr.com/radios-digital-revenue-surges-to-a-record-level.

Many stations are already using video for local sports coverage, but there are so many more ways to leverage video for audience engagement and revenue growth. In this episode, we’ll explore creative ways radio stations can use streaming video, the tools needed to get started, and how to avoid common roadblocks.

🔗 Detailed show notes & resources: https://www.skyrocketradio.com/174

What You’ll Learn in This Episode:

✅ How radio stations can repurpose content into video podcasts

✅ Why live streaming boosts engagement and how to make it work

✅ The power of behind-the-scenes content for audience connection

✅ Using video to cover local events and generate revenue

✅ How short-form videos can dominate social media

✅ Creative, untapped video strategies for radio stations

✅ Budget-friendly video production tips for beginners

✅ Why perfectionism can hold you back – and how to overcome it

Some of the biggest content creators online started with nothing more than a smartphone and good lighting. Instead of overthinking, just hit record. Consistency beats perfection. The more you create, the better you’ll get, and the sooner your station will start seeing results.

Monetizing Streaming Video for Your Station

💰 Sponsorships – Partner with brands for exclusive video content

🎥 Ad Revenue – Monetize your YouTube videos and live streams

🛒 Merchandise Sales – Promote station-branded products

🔒 Exclusive Content – Offer premium video access for subscribers

📢 Affiliate Marketing – Partner with brands and share sponsored links

Final Thoughts

Streaming video isn’t the future—it’s already here. By tapping into creative video strategies, your radio station can grow its audience, boost revenue, and build a stronger brand. Start small, experiment, and don’t let perfection hold you back!

💬 What’s your experience with video at your station? Let’s discuss in the comments!

🎙 Need a solid platform for your station’s website and mobile app? Visit https://www.skyrockertradio.com to connect and learn more!

This week we visit with Andy Meadows—a Texas-based radio consultant, author, and chief editor for RadioUpdate.com. Andy shares his radio journey, starting in a small family-owned station and moving into larger markets, ultimately overseeing digital strategy and earning national recognition for outstanding online engagement. He also reveals why he believes the future of radio relies on a meaningful blend of on-air personality and effective digital content.

What You’ll Hear in This Episode

Andy’s Radio Roots

• Growing up in a small-market station owned by his parents
• The transition to Dallas-Fort Worth and rapid career growth

Consulting & Digital Leadership

• How radio consulting evolved to include digital best practices
• The importance of bringing a “forward-thinking” mindset to both on-air and online

Integrating On-Air & Online

• Why Andy believes a station’s website is its most valuable digital asset
• Tips on using AI and user-generated content to fuel your station’s online presence

AI in Radio

• Practical ways to enhance show prep, social media, and blogging with AI
• The ethical approach to using AI-generated voices and content

Local Connection Matters

• How personal appearances and local engagement can never be replaced by AI
• Leveraging technology to free up staff time for more community involvement

RadioUpdate.com & Content Creation

• What Radio Update offers and how it’s different from other industry platforms
• How sharing unfiltered opinions and innovative ideas fosters a strong radio community

Key Quote

“Use AI to make your staff of five feel like fifty. Stations should embrace it to do things that used to require a huge budget—but never lose that local human touch.” — Andy Meadows

Resources & Links

Andy’s Consulting Services: https://www.RadioStationConsultant.com

Radio Update: https://www.RadioUpdate.com

Connect with the Podcast

Subscribe to Better Radio Websites on your favorite podcast platform.

For more insights, tips, and resources, visit https://www.skyrocketradio.com/173.

Your radio station likely has set processes for programming, promotions, and sales—but what about your website? Without clear guidelines, your station’s digital presence can become inconsistent, outdated, and ineffective. In this episode, we discuss why every station needs a Digital Playbook to keep its website professional, engaging, and revenue-driven.

What is a Digital Playbook?

A strategic guide for managing and maintaining your station’s website.Covers branding, content guidelines, image sizes, SEO, monetization, and security.

Why Your Station Needs One:

• Ensures brand consistency across digital platforms.
• Streamlines content creation and workflow.
• Helps drive listener engagement and increase revenue.
• Provides a clear onboarding tool for new team members.

Essential Components of a Digital Playbook:

• Website’s role in station strategy.
• Content posting guidelines and writing best practices.
• Image & multimedia size specifications.
• Monetization strategies (ads, sponsorships, affiliates).
• Security protocols and analytics tracking.

Get Your Free Digital Playbook Template

To help you get started, we’ve put together a downloadable starter digital playbook PDF that you can customize for your own station. Access it and more detailed show notes at: https://www.skyrocketradio.com/172.

Need a complete website overhaul with a strategy for more engagement and revenue? Reach out to us at https://www.skyrocketradio.com.

For the first time in history, digital ad revenue will surpass traditional media. Local digital advertising is projected to hit $89 billion, overtaking traditional media at $82 billion. So, what does this mean for radio? Is this the beginning of the end, or a golden opportunity?

In this episode, we dive into Marketron’s 2025 Radio Revenue Outlook and what it means for your station’s future. The shift is happening, but radio isn't dead—it’s evolving. The key is to embrace digital, not fight it. We’ll outline a playbook of actionable steps that radio stations can take NOW to stay relevant and profitable in this new era.

Here’s What You’ll Learn:

• Key Findings from the 2025 Digital Revenue Research
• Why Digital Ad Revenue is Growing (and How Radio Fits In)
• Essential Steps to Enhance Your Station’s Online Presence
• How to Start Podcasting & Monetizing Your Content
• SEO & Social Media Strategies to Drive Website Traffic
• Why Video, Newsletters, and Mobile Apps Are Must-Haves
• How to Integrate Digital Advertising for Maximum Revenue
• Why Investing in Digital Talent is Critical for Future Success

Radio isn’t competing with digital—it’s an opportunity to expand. Stations that embrace these strategies will thrive in 2025 and beyond.

For detailed show notes, visit:https://www.skyrocketradio.com/171

Listen Now & Future-Proof Your Radio Station!

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