Your station website shouldn’t be the best-kept secret in your market. Yet, many stations launch a great-looking site and then stop short when it comes to promotion.

In this episode, Jim shares real-world examples and easy-to-implement strategies to get your website the attention it deserves—from your air staff, your sales team, and most importantly, your listeners.

You’ll learn:

• Why on-air mentions fall flat without clear listener benefits
• How to craft compelling website promos that drive clicks
• The one mindset shift that makes your team treat the website like a priority
• Simple tweaks to boost engagement on social media and newsletters
• How one station turned a job listing page into a community favorite

Listen to Episode 194: https://www.skyrocketradio.com/194

Need to upgrade your website to entice more visitors and gain more revenue?  Visit https://www.skyrocketradio.com