In this episode of "AI in 5,4,3,2,1," we look at the impressive rise in the use of generative AI in businesses through the "2024 Work Trend Index Annual Report" by Microsoft and LinkedIn. Learn how this development is revolutionizing everyday business and what steps you can take to stay on top of this wave.

- Insight into the rapid increase in AI usage in companies and its importance for business decision-makers.

- Discussion of the challenges and opportunities of AI integration into daily work, especially in terms of employee training and self-study.

- Examination of specific examples of AI applications in marketing, with a focus on personalized customer interactions and support for decision-making.

- Strategies for how leaders can effectively integrate AI into their corporate culture and use it as a valuable tool for promoting creativity and strategic planning.