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2025: Beginner-Friendly Creative Strategy Masterclass
In this creative strategy masterclass, discover the entire creative strategy process—from terminology to sourcing talent, and even creating SOPs. Whether you're a founder who can't yet afford to hire a creative strategist, a UGC creator transitioning into strategy, or an agency founder looking to enhance your team's skills, this session is tailored for you.
🗒️ Access the Creative Strategy Masterclass Notion Document.
Connect with me on Instagram, TikTok, LinkedIn, and Twitter.
00:00:00: Intro
00:02:04: What is creative strategy?
00:04:42: Creative strategy example
00:07:29: Creative strategy terminology
00:14:38: Explaining market sophistication
00:24:17: Explaining direct response marketing
00:30:16: How to do creative strategy research
00:47:48: Coming up with creative angles
00:56:08: Ad scriptwriting
01:01:11: How to source and brief UGC creators
01:01:27: Analyzing ads as a creative strategist
01:01:38: SOPs
01:01:40: Other resources
00:02:04: What is creative strategy?
00:04:42: Creative strategy example
00:07:29: Creative strategy terminology
00:14:38: Explaining market sophistication
00:24:17: Explaining direct response marketing
00:30:16: How to do creative strategy research
00:47:48: Coming up with creative angles
00:56:08: Ad scriptwriting
01:01:11: How to source and brief UGC creators
01:01:27: Analyzing ads as a creative strategist
01:01:38: SOPs
01:01:40: Other resources
#creativestrategy #terminology #sourcingtalent #SOPs #UGCcreator #agencyfounder #creativestrategist
See show notes: https://inlet.fm/denee/episodes/6839cf1cceb4f2b706e64720
Learn more about your ad choices. Visit podcastchoices.com/adchoices
View all episodes
By Pretty Philosophical with Denée SeatonIn this creative strategy masterclass, discover the entire creative strategy process—from terminology to sourcing talent, and even creating SOPs. Whether you're a founder who can't yet afford to hire a creative strategist, a UGC creator transitioning into strategy, or an agency founder looking to enhance your team's skills, this session is tailored for you.
🗒️ Access the Creative Strategy Masterclass Notion Document.
Connect with me on Instagram, TikTok, LinkedIn, and Twitter.
00:00:00: Intro
00:02:04: What is creative strategy?
00:04:42: Creative strategy example
00:07:29: Creative strategy terminology
00:14:38: Explaining market sophistication
00:24:17: Explaining direct response marketing
00:30:16: How to do creative strategy research
00:47:48: Coming up with creative angles
00:56:08: Ad scriptwriting
01:01:11: How to source and brief UGC creators
01:01:27: Analyzing ads as a creative strategist
01:01:38: SOPs
01:01:40: Other resources
00:02:04: What is creative strategy?
00:04:42: Creative strategy example
00:07:29: Creative strategy terminology
00:14:38: Explaining market sophistication
00:24:17: Explaining direct response marketing
00:30:16: How to do creative strategy research
00:47:48: Coming up with creative angles
00:56:08: Ad scriptwriting
01:01:11: How to source and brief UGC creators
01:01:27: Analyzing ads as a creative strategist
01:01:38: SOPs
01:01:40: Other resources
#creativestrategy #terminology #sourcingtalent #SOPs #UGCcreator #agencyfounder #creativestrategist
See show notes: https://inlet.fm/denee/episodes/6839cf1cceb4f2b706e64720
Learn more about your ad choices. Visit podcastchoices.com/adchoices