<p>In this episode, we explore the cost per lead (CPL) benchmarks for remodelers in 2025 across various advertising channels, including Google Ads, Facebook, and more. Learn effective strategies to optimize your ad spend, manage budgets, and improve lead conversion rates through faster follow-ups and targeted messaging.</p>

In this episode, we explore the cost per lead (CPL) benchmarks for remodelers in 2025 across various advertising channels, including Google Ads, Facebook, and more. Learn effective strategies to optimize your ad spend, manage budgets, and improve lead conversion rates through faster follow-ups and targeted messaging.

2025 CPL Benchmarks for Remodelers: Optimizing Advertising Strategies

Welcome to The Hard Hats and Homepages Podcast, the show where contractor marketing gets stripped down to studs and rebuilt for real-world results. Your AI hosts Larry and Emily bring Darren Slaughter’s blog posts to life. Darren is a web strategist and straight-shooter behind DarrenSlaughter.co—dives into the tactics that turn browsers into booked jobs: lightning-fast websites, lead-magnet landing pages, local SEO that actually rings phones, paid ads that pay for themselves, and stories from contractors who’ve cracked the code.

Each day you’ll get:

* **Job-site–ready tips** you can act on before the coffee cools
* **Breakdowns of winning contractor websites** with conversion tweaks spelled out
* **Expert guests** from inside and outside the trades, sharing playbooks that drive revenue
* **Rapid-fire “Punch List” episodes** for quick wins on the go

No fluff, no jargon—just clear, proven advice to help your construction business build bigger profits online. Hit subscribe and let’s lay the foundation for your next growth spurt.

Business

Marketing

Welcome to The Hard Hats and Homepages Podcast, the show where contractor marketing gets stripped down to studs and rebuilt for real-world results. Your AI hosts Larry and Emily bring Darren Slaughter’s blog posts to life. Darren is a web strategist and straight-shooter behind DarrenSlaughter.co—dives into the tactics that turn browsers into booked jobs: lightning-fast websites, lead-magnet landing pages, local SEO that actually rings phones, paid ads that pay for themselves, and stories from contractors who’ve cracked the code. Each day you’ll get: * **Job-site–ready tips** you can act on before the coffee cools * **Breakdowns of winning contractor websites** with conversion tweaks spelled out * **Expert guests** from inside and outside the trades, sharing playbooks that drive revenue * **Rapid-fire “Punch List” episodes** for quick wins on the go No fluff, no jargon—just clear, proven advice to help your construction business build bigger profits online. Hit subscribe and let’s lay the foundation for your next growth spurt.

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2025 CPL Benchmarks for Remodelers: Optimizing Advertising Strategies

2025 CPL Benchmarks for Remodelers: Optimizing Advertising Strategies