In this episode, we explore the straightforward process of updating your Google Business listing for contractors. Learn how keeping your profile fresh can enhance visibility, increase calls, and improve your chances of appearing in local search results. We'll cover the various editing methods, the importance of accurate information and visual content, and tips for maintaining an active presence that attracts new customers. Tune in for actionable insights to boost your local SEO and business engagement!

In this episode, we share essential strategies to enhance your advertising success on Google Ads by focusing on improving your quality score. Learn how to optimize keywords, craft compelling ads, and align landing pages with user intent to achieve better ad placement and lower costs. Discover practical tips and real-world success stories that will help you make the most of your marketing budget.

In this episode, we delve into the crucial elements of budgeting for marketing in 2025, considering factors like inflation, AI-driven advertising, and competitive pressures. We discuss ideal budget allocations based on business type, provide a revenue-tiered framework for marketing activities, and share a real-world success story. Learn the key signals indicating it's time to increase your marketing spend and discover effective cash-flow strategies alongside vital metrics to track. Whether you're a new firm or an established player, this episode is packed with actionable insights to ensure your marketing budget fuels growth.

This podcast episode offers a comprehensive guide for contractors on how to create effective content tailored to various social media platforms. From community storytelling on Facebook to deep dives on YouTube, learn the best practices for engaging your audience, utilizing the right formats, and maintaining consistency across channels. Discover tips for emerging platforms and the importance of analytics in refining your social media strategy.

In this episode, we explore how the landscape of construction marketing has shifted, highlighting that homeowners now prioritize expertise, trust, and convenience over geographical proximity when selecting contractors. With the rise of digital platforms and changing consumer behaviors, contractors can expand their reach and build credibility through positive online reputations, specialized services, and quality content. Join us as we discuss the implications of these trends and how to navigate the evolving industry landscape.

In this episode, we delve into Google Smart Bidding, an automated bidding strategy that helps contractors optimize their ad spend for maximum conversions. Learn about the four key Smart Bidding strategies, the importance of data-driven lead generation, and best practices to avoid common pitfalls. This guide will empower contractors by streamlining their online marketing efforts, allowing them to focus on their core business while effectively competing in the market.

In this podcast episode, we explore the importance of heat-maps in enhancing user engagement and boosting conversion rates on your website. Learn how to visualize visitor behavior, identify pain points, and implement strategic changes to optimize your homepage. Discover practical tools and actionable tips that can lead to significant improvements in user interaction and lead generation.

In this podcast episode, we explore how to effectively market to Gen X homeowners, who currently own a significant portion of U.S. real estate. Learn to decode their unique mindset, enhance your online presence, and develop trust through clear communication and transparency. With practical tips on local SEO, cost transparency, and project management, this episode provides valuable insights for contractors looking to engage this lucrative demographic.

In this episode, we explore how contractors can harness the power of paid media to rapidly increase visibility and generate leads. Discover essential tools like Google Search Ads and social media campaigns, along with a five-step plan for creating effective ads. We delve into key performance metrics, common pitfalls to avoid, and real-life success stories that illustrate the impact of strategic paid advertising. Whether you're looking to boost your marketing efforts or refine your existing approach, this episode offers valuable insights for driving business growth.

In this episode, we delve into the intricacies of calculating the true cost per lead (CPL) in construction marketing. Unlike simpler transactions, the construction sales process is complex and multi-staged, necessitating a thorough approach to track marketing investments effectively. We guide you through a step-by-step system to calculate CPL, including mapping sales timelines, valuing each lead stage, distinguishing marketing costs, and employing automation tools. By mastering these strategies, contractors can optimize their marketing efforts and increase their closing rates.