In this episode, Shay Alsaid discusses the challenges and insights from the permanent makeup industry in 2025. She shares her personal journey, including emotional struggles and business metrics, while emphasizing the importance of authenticity and community support. The conversation highlights the need for resilience in the face of economic challenges and the significance of understanding one's business metrics to navigate the industry effectively.takeaways

• The permanent makeup industry is facing significant changes and challenges.
• It's important to reflect on business metrics regularly to gauge success.
• Emotional resilience is crucial for personal and professional growth.
• Authenticity is key in a world increasingly influenced by AI.
• Community support plays a vital role in overcoming challenges.
• Understanding your target audience is essential for effective marketing.
• 2025 was a year of shedding what doesn't serve you.
• Bad moments in life can lead to personal growth and gratitude.
• Marketing strategies need to adapt to economic conditions.
• Don't measure your worth by business outcomes.

• "2025 exposed you."
• "You have to stay strong."
• "What loves you stayed."

Sound BitesChapters00:00The State of the Permanent Makeup Industry02:52Navigating Business Challenges and Metrics04:52Understanding Sales and Marketing Strategies07:30Customer Engagement and Retention10:03The Importance of Data and Analytics12:55Adapting to Market Changes15:42Vulnerability in Business Leadership18:03The Future of the Beauty Institute25:29Navigating Economic Challenges in 202531:20The Emotional Weight of the Beauty Industry35:26Personal Loss and Resilience40:30Finding Gratitude in Adversity46:29Empowering Immigrant Women in the Beauty Industry