Summary

In this live session, Shay Alsaid, founder of the Beauty Institute, engages with students to check in on their progress, address common challenges in the beauty and tattooing industry, and provide valuable insights on advertising, photography, and client acquisition. The conversation emphasizes the importance of community support, effective marketing strategies, and continuous skill development in the beauty industry. In this engaging conversation, Shay Alsaid shares insights on the journey of learning tattooing and permanent makeup, emphasizing the importance of practice, the joy of mastering techniques like nano brows, and the significance of workshops in experiencing 'aha' moments. She discusses the regulatory landscape for aspiring tattoo artists, the value of non-traditional tattooing, and how to balance a full-time job with a tattooing career. Additionally, Shay highlights the importance of creating engaging content and leveraging seasonal opportunities to grow a business in the tattoo industry.

This is a follow up of part one!

Takeaways

00:00Introduction and Overview of Previous Webinar

05:37Letting Go of Regrets and Creating New Memories

11:20Introducing the beauty inkstitute new App for Continuous PMU & Tattoo education

17:24Future Goals and Community Engagement for 2025

This video is filmed in 2025, but I've been using these methods since 2013 to grow my skills and business over time. Am I the richest tattoo artist ever? No, not at all, but for someone who isn't particularly famous or insanely talented ( I am talented but there is some crazy work out there) this guide shows you that anyone could do it.

Print out that you can follow along:

https://www.canva.com/design/DAGbp7Znrtg/ZOeWv66pQ561qQcu6tnrJg/view?utm_content=DAGbp7Znrtg&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hab892bbf97

In this episode of the Ink Post podcast, host Shay Alsaid engages in a deep conversation with makeup artist Hadi Farhat about the intricacies of content creation, the journey of building a successful business, and the importance of authenticity in the beauty industry. Hadi shares his personal story of moving from Lebanon to Michigan, the challenges he faced in learning a new language, and how he built a substantial following on social media. The discussion also touches on the significance of humor and relatability in content, finding a unique style in a saturated market, and the balance between passion and professionalism. Hadi emphasizes the importance of being true to oneself and the impact of social media on personal and professional life, concluding with insights on future plans and product launches.

Takeaways

Hadi's journey from Lebanon to Michigan showcases resilience and determination.

Language skills are crucial for effective communication in business.

Quality of work is more important than the number of followers on social media.

Humor and relatability can enhance content creation.

Finding a unique style is essential in a competitive market.

Balancing passion and professionalism is key to sustaining creativity.

Client relationships require clear communication and mutual respect.

Social media can significantly impact personal and professional life.

Authenticity in content creation resonates with audiences.

Planning and preparation are vital for successful product launches.

Chapters

00:00 Introduction to Content Creation in the Beauty Industry

02:50 Hadis Journey: From Lebanon to Michigan

06:09 The Importance of Language and Communication in Business

08:55 Building a Following: Quality vs. Quantity in Content

12:11 The Role of Humor and Relatability in Content Creation

14:58 Finding Your Unique Style in a Saturated Market

18:06 Balancing Passion and Professionalism in the Beauty Industry

21:01 The Challenges of Running a Beauty Business

23:53 The Importance of Self-Care and Taking Breaks

27:01 Staying Grounded Amidst Success and Comparison

29:54 The Power of Belief and Visualization in Achieving Goals

41:30 Building a Life in a New Country

42:53 The Heart of Content Creation

45:13 Authenticity in Social Media

48:57 The Value of Personal Experience

51:20 Finding Passion in Work

55:26 The Journey of Product Development

59:10 Overcoming Perfectionism

01:02:19 Standing Up Against Negativity

01:06:33 The Importance of Self-Respect

01:11:59 Navigating Industry Challenges

01:18:44 The Power of Genuine Connection

Welcome to "The Ink Post," hosted by Shay Alsaid of the Beauty Institute. In this inspiring episode, we feature Maria Bernhardt, a talented permanent makeup (PMU) artist who has both learned and thrived under our courses. Join us as Maria shares her transformative journey from a student to a professional in the beauty industry, detailing her experiences as a customer and student at our institute. Dive into the world of beauty and entrepreneurship and discover how Maria harnessed her passion and skills to carve out a successful career in PMU. Tune in to hear her story of growth, challenge, and success.

In Episode 16 of 'The Ink Post,' host Shay Alsaid from the Beauty Inkstitute talks with Sara Daisy, a former student who became a successful permanent makeup (PMU) artist. Sara shares her journey from being unhappy in her hospital job to finding her passion in PMU. She talks about her initial hesitation to change careers and how an ad for Shay's Beauty Inkstitute inspired her to take the leap. The episode gives a look into Sara's experience training in PMU, including the challenges and rewards of learning under Shay's guidance. Shay and Sara discuss the importance of continuous learning, patience, hard work, and the joy of helping clients feel better about their appearance. This episode is about more than just a career change; it's about following your heart, the impact of a good mentor, and the transformative power of permanent makeup. Whether you're considering a career change, interested in the beauty industry, or just looking for inspiring stories, this episode is a must-listen.

In Episode 15 of 'The Ink Post,' host Shay talks with Nady B, a well-known PMU artist from Detroit. This episode explores the competitive world of beauty and permanent makeup (PMU). Nady B shares her story and the challenges she faced to make a name for herself. They discuss the issue of gatekeeping in the industry, where experienced professionals often keep important knowledge to themselves and are not welcoming to newcomers. Shay and Nady B highlight the need for mentorship and a more supportive environment. They believe that helping new artists can bring innovation and growth for everyone in PMU. This episode is full of valuable insights and inspiration for anyone in the beauty and PMU industry.

In the expansive universe of tattoo art, it's the trailblazers who make a lasting impression. The ninth episode of 'The Ink Post' dives into a revolutionary development poised to transform the tattoo industry and the art of ink. Join Shay in her conversation with Corbin Briggs, the innovative mind behind Inlumino Heart Ink and the creator of the Ballpoint Pen Tattoo Cartridge.

Wondering about this unique blend of old-school tradition and cutting-edge technology? Corbin's creation, the Ballpoint Pen Tattoo Cartridge, is more than just a new device; it's a game-changing tool. Crafted with precision at .5mm, these ballpoint pens are designed for artists relentlessly pursuing perfection. Each cartridge offers up to four hours of continuous use, making every line and stroke a step towards mastery.

Looking closer, the depth of this innovation is clear. Inlumino Heart Ink's color range is as diverse as it is vivid, featuring two cartridges each in pink, red, purple, blue, and green. The journey doesn't stop there, though. The dedicated team behind this breakthrough is constantly pushing boundaries, expanding their color selection, adapting their designs for coil machines, and experimenting with different ballpoint sizes, all to enhance the tattoo learning experience.

Episode 9 offers more than a mere discussion—it provides a glimpse into the future of tattooing. It highlights the ongoing innovation journey, the unyielding passion for the art, and the exciting possibilities that lie ahead.

Discover Corbin's products at Inluminoheartink.com and on Instagram at @inluminoheartink. For his personal tattoo work, follow @Brigztattoos.

Join Shay and Corbin on this illuminating exploration as they reveal a product set to revolutionize the way artists practice and perfect their tattooing skills.

In Episode 14 of The Ink Post, we delve into the world of work-life balance with Areej Daghlas, a talented makeup artist from the Metro-Detroit area. Shay engages Areej in a heartfelt conversation about the intricacies and challenges of managing a thriving business in the beauty industry. They explore Areej's journey, starting from her early days of passion-driven work in her 20s, to navigating the complex dynamics of entrepreneurship and personal well-being. Areej shares her insights on maintaining a healthy balance between a demanding career and personal life, offering valuable tips to listeners who might be struggling with similar issues.

The episode takes a deeper look into the realities of business growth, particularly in the competitive field of makeup artistry. Areej and Shay discuss the highs and lows, the lessons learned, and the strategies for staying grounded amidst the hustle. This episode is not just about the success stories, but also about the resilience and adaptability required to thrive. Listeners will come away with a more nuanced understanding of what it takes to build and sustain a successful business, while also prioritizing self-care and personal growth. Join us for this enlightening conversation, where personal stories illuminate broader truths about work, life, and the pursuit of passion in the beauty industry.

In our latest episode of The Ink Post, we're excited to bring on board Dr. Vitaly Mikryukov, a true expert when it comes to tattoos and their removal. Shay gets right into it, asking Dr. Mikryukov all the burning questions about how lasers work in removing tattoos and permanent makeup. They chat about what color correcting means for tattoos and delve into the medical side of using lasers. Ever wondered about the scars left behind from tattoo removal? They touch on that too, giving listeners a clear picture of what to expect. But Dr. Mikryukov isn’t just an expert; he's also a teacher, helping others learn the art of tattoo removal. If you’re curious to see more, check out his Instagram @dr.mikryukov, where he shares a bunch of content on this fascinating topic. Whether you're thinking about getting or removing a tattoo, or you're just plain curious, this episode is for you. Dive in with us for an insightful chat on tattoos and their removal journey!