This episode on YouTube: https://youtu.be/S7W07WlBQjc

Welcome back to Stories from the River. In this episode, Charlie Malouf (CEO) and Tyler Trill (Senior Communications Manager) share highlights from Broad River's Holly Jolly Town Hall held earlier this morning (Thursday, December 18th), an internal companywide event that isn't publicly available.

This was Broad River Retail's final town hall of the year, and it celebrated the major milestone of Broad River's first successful year in its six-year plan to double in size by 2030. The company is expected to reach its annual revenue goal of $272M, setting the stage for record Pioneer Prosperity profit-sharing bonuses and continued reinvestment in the business.

You'll also hear recognition for our $2M Memory Maker for 2025, Mike Cohen, who will be featured on the podcast in a future episode later this month.

Charlie and Tyler cover business updates including new store openings, upcoming locations, and store remodel plans for 2026, along with performance updates, people updates, community updates, and what's driving performance.

Additional updates include an increased 401(k) match, news on programs like The Lighthouse Fund, and a look ahead to next year's first major event: the Memory Maker Awards Gala.

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