This episode on YouTube: https://youtu.be/PKfnvI0K0u4
Welcome back to Stories from the River. As we close out 2025, we bring you an exclusive insight into Home Furnishings Expert "Iron" Mike Cohen's success for the year, selling over $2,000,000 for the Cary Crushers in just his 3rd full year with Broad River. Mike has been with Broad River since July 2022. Mike shares his story and his path to success with Head Coach Stacey McCormick (EVP, Retail Performance) in today's episode (our final episode of the year).
Mike began his career with The River as a Home Furnishings Associate in Durham in the Southpoint location, and worked there for two years before transferring to the Cary Ashley Store. Mike sold over $1M in his first full year (2023) in Durham Southpoint, then sold over $1.5M in his 2nd full year (2024), which was split between Durham Southpoint and Cary. But, this year, Mike has continued the torrid pace that really began in the back half of 2024 to reach that elusive and impressive $2,000,000 milestone after only 11 months and 1 day in 2025!
Being only the 5th person in company history to achieve this impressive $2M milestone, Mike leads us through his exciting journey from working part-time during college in New Jersey to finding his passion and career success in furniture sales. Mike shares that his early experiences, personal goals, the support of his team, and Broad River's leadership led him to reach this career goal so early in his career at only 26 years of age.
Learn all about Mike's beginnings, his transition from the Durham Southpoint location to Cary, his personal and professional development, and how his store's pursuit of excellence motivated him. Mike shares how his outlook has changed in the last several years as he tried to chase bigger goals. And, he remarks about the motivational aspect of aspirational goals and big jackpot bonuses, as well as charting the company's performance and success as much as his own.
We hope you enjoy this episode and have a happy and safe end of 2025. We will see you next year with more behind the scenes stories from Broad River Retail.
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