Watch the full episode here: https://youtu.be/KEYLu7VfH-c

In this spotlight from episode 353 of Stories from the River, Tyler Trill sits down with Mark Deulley to explore the impact of servant leadership, humility, and collaboration in the workplace. From transitioning into data and project management to working alongside teams across Broad River, the conversation highlights a shift from personal achievement to helping others succeed.

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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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Watch the episode on YouTube: https://youtu.be/KEYLu7VfH-c

Growth, service, and continuous learning are at the heart of a meaningful career.

In this episode of Stories from the River, host Tyler Trill sits down with Mark Deulley, Senior Manager of Project Management at Broad River Retail, to explore his journey across multiple roles within the company. From earning two Bridge Builder Awards to leading initiatives that enhance data accuracy and sales tools, Mark shares what it means to lead with purpose and serve others.

The conversation also highlights his passion for giving back through programs like St. Jude and Hope to Dream, as well as his approach to project management, personal growth, and lifelong learning. From lessons learned along the way to life outside of work, this episode offers an inspiring look at what it takes to grow, lead, and make a lasting impact.

The Power of Perseverance: Mark Deulley's Founders Scholarship Fund Story - https://www.youtube.com/watch?v=kaFJLy0fy1Y

Books mentioned:

Rich Dad Poor Dad by Robert T. Kiyosaki - https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194

The 360 Degree Leader by John C. Maxwell - https://www.amazon.com/360-Degree-Leader-Developing-Organization/dp/1400203597/

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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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Watch the full episode here: https://youtu.be/bYmbwFZPixk

In this spotlight of episode 352 of Stories from the River, Charlie Malouf sits down with Brian Deckelnick to break down the scale and complexity of managing inbound and outbound operations across multiple distribution centers. They explore how real-time visibility into cartons and cases helps teams align labor with demand, maintain efficiency, and stay within budget.

Brian shares a behind-the-scenes look at the volume moving through the network each week, highlighting the importance of close coordination with operations to balance receiving and shipping.

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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Watch the full episode here: https://youtu.be/_L3opPX_MiA

In this spotlight of episode 352 of Stories from the River, Charlie Malouf sits down with Brian Deckelnick to reflect on his journey leading supply chain at Broad River Retail. They explore how the role has evolved over time, from early-stage operations to a scaled, nationwide network, and the shift from manufacturing control to managing external vendor partnerships.

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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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Watch on YouTube: https://youtu.be/_L3opPX_MiA

Operational excellence doesn't happen by chance. It's built through experience, adaptability, and a relentless focus on people and process.

In this episode of Stories from the River, Charlie Malouf welcomes Executive of the Year Brian Deckelnick, diving into his journey at Broad River Retail and recent promotion to Vice President. They reflect on Brian's path from his early aspirations in New Jersey to becoming a key leader in supply chain, shaping the systems and strategies that support the company's continued growth—including the critical push toward the 272 milestone in 2025.

Brian shares how his team has navigated complex challenges, from the COVID pandemic to shifting tariff landscapes, while scaling operations from a single distribution center to a nationwide network. He highlights the role of initiatives like Project Ship and vendor scorecards in driving efficiency, accountability, and stronger partnerships across the business.

The conversation also emphasizes the power of culture in sustaining performance. Brian and Charlie discuss how initiatives like Supply Chain Appreciation Week, monthly kickbacks, newsletters, and yearbooks foster connection among Memory Makers, especially in a distributed environment. They close by recognizing that success at this scale is rooted in collaboration, continuous learning, and authentic leadership, with Brian crediting his team of Memory Makers as the driving force behind both his achievements and the company's momentum.

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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch the full episode here: https://youtu.be/0YKzaL4-H3M

In this spotlight of episode 351 of Stories from the River, Charlie Malouf sits down with Carl Hillesland to discuss the ongoing journey in Spokane, focusing on hiring, staffing, and operational complexities. They explore the challenges of building a strong team in a new market, navigating state regulations, and adapting to different store hours and time zones.

Carl highlights standout talent and the strength of the recruiting process, while also recognizing the team's ability to stay solution-focused in the face of obstacles.

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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch the full episode here: https://youtu.be/0YKzaL4-H3M

In this spotlight from episode 351 of Stories from the River, Charlie Malouf and Carl Hillesland explore the unique dynamics of their Spokane store, Broad River Retail's first mall-connected location. They discuss the impact of increased foot traffic, the challenge of understanding customer intent, and how the team is navigating multiple entrances and high-volume flow.

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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch full episode on YouTube: https://youtu.be/0YKzaL4-H3M

Growth at scale requires more than expansion. It demands clarity, culture, and commitment in every new market.

In this episode of Stories from the River, Charlie Malouf, CEO, welcomes Carl Hillesland, Director of Retail Performance, to explore Project Cascade, Broad River Retail's expansion into the Northwest, with new locations in Spokane, Washington, and Moscow, Idaho. Together, they discuss the leadership approach behind launching in non-adjacent markets, the importance of culture transfer, and how Memory Makers are laying the foundation for early success.

Carl shares insights into the team's ability to adapt quickly, navigating everything from complex logistics and IT challenges to new state regulations and unique showroom dynamics—while still delivering strong performance. The conversation highlights how local market awareness, including proximity to college campuses and tailored merchandising strategies, is shaping long-term growth.

Charlie and Carl also recognize the energy and resilience of the Spokane Pathfinders and Moscow Trailblazers, whose entrepreneurial spirit demonstrates how intentional processes and scalable systems can drive results in new environments. They close by reinforcing that Memory Makers remain at the heart of this momentum, as Broad River Retail continues its journey of bold, sustainable growth.

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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch the full episode here: https://youtu.be/QXiRAENvoOU

In this spotlight from episode 350, Charlie Malouf sits down with Idy Csongradi to talk about her recent recognition among her peers and the journey that led to that moment. Idy shares the excitement and nervous energy she felt during the announcement, recalling her path from early training to becoming a finalist and how the recognition fulfilled a goal she had dreamed about for years.

The conversation also explores Broad River's rapid growth and Idy's role in supporting that momentum through efficiency and innovation. She discusses how she uses tools like ChatGPT and tools like Beautiful.ai to refine ideas, streamline collaboration, and help systems scale as the organization continues to grow—always with the goal of better supporting fellow Memory Makers.

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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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Watch the full episode here: https://youtu.be/QXiRAENvoOU

In this spotlight from episode 350, Charlie Malouf and Idy Csongradi reflect on the unique culture at Broad River and what it means to be a "Memory Maker." The conversation opens with both expressing their appreciation for this meaningful title, which reflects the company's mission to "furnish life's best memories." Charlie Malouf shares the origin story of the term, revealing it was linked to the launch of their new purpose statement in August 2018. Rather than using generic or impersonal terms for people in the organization, the company chose Memory Makers to embrace their collective role in creating lasting, positive experiences for guests and one another.

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail