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In this spotlight of episode 360, Charlie Malouf and Derryck Hugson explore the expansion of new offerings designed to create more options and better experiences for every guest. From a 70–80 bed sleep shop to a dedicated outlet and the introduction of Ashley Luxe, the conversation highlights how a broader assortment allows Memory Makers to serve guests across a wide range of styles, price points, and shopping needs.

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In this spotlight of episode 360, Charlie Malouf continues the conversation with Derryck Hugson around the launch of the Spokane Ashley store, exploring the challenges that come with transitioning from a smaller retail environment into a 101,000-square-foot flagship store and outlet. The discussion highlights how, despite differences in terminology across organizations, the core principles of guest engagement remain the same—creating authentic connections that make guests feel welcomed and supported from the moment they walk through the door.

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Growth, risk-taking, and a commitment to culture are essential to building something meaningful from the ground up.

In this episode of Stories from the River, Charlie Malouf, CEO of Broad River, welcomes Derryck Hugson, General Manager of the Spokane Pathfinders, to discuss the grand opening of the new Spokane Ashley store—a three-story, 101,000-square-foot flagship location that also includes an outlet. The conversation explores the challenges and opportunities that come with building a new team and culture from scratch, including hiring, training, and creating an environment where Memory Makers can thrive. Derryck discusses the importance of authenticity when connecting with guests, fostering creativity and resilience within the Spokane Pathfinders, and maintaining a strong focus on process and execution during a major launch. This episode offers an inspiring look at leadership, entrepreneurship, and the power of embracing new opportunities with confidence and purpose.

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In this spotlight of episode 359, Charlie Malouf continues the conversation with Dana Mallory, exploring her advice for aspiring female leaders and the lessons that have shaped her leadership journey. Dana shares the importance of understanding both strengths and weaknesses, emphasizing that self-awareness and authenticity are foundational to personal growth, team connection, and effective leadership.

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In this spotlight of episode 359, the conversation explores Broad River Retail's unique approach to leadership through the concept of being "in a position to impact" (P2I). Rather than relying solely on observation and post-sale feedback, leaders are encouraged to actively engage alongside Memory Makers and guests in the moment—creating opportunities to support, coach, and maximize every customer interaction as it happens.

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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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Consistency, servant leadership, and a strong team culture are at the heart of building lasting success.

In this episode of Stories from the River, Charlie Malouf sits down with Dana Mallory, Broad River Retail's 2025 Senior Retail Leader of the Year and newly promoted Regional Manager. Dana reflects on her journey from humble beginnings in retail to leading the transformation of the "Savage South" region through intentional leadership, accountability, and a deep commitment to developing people.

Books mentioned:

Think Again by Adam Grant - https://www.amazon.com/Think-Again-Power-Knowing-What/dp/1984878123/

Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

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In this spotlight of episode 358, Charlie Malouf and David Moraco reflect on a successful year with the Wolfpack, discussing what drove their achievements and the sense of impact they felt. David talks about running strong numbers throughout the year while acknowledging ongoing opportunities for growth. They highlight the importance of consistency, focusing on key behaviors, and the persistent effort to engage with every guest. David also mentions transitioning some Memory Makers to strengthen the group, emphasizing that the goal goes beyond just transactional interactions.

Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch the full episode: https://youtu.be/H2r4Bf7qDD0

In this spotlight of episode 358 of Stories from the River, Charlie Malouf and David Moraco discuss the impact and value of the senior sales manager role. Charlie explains that this position was conceptualized as a way for individuals new to the company to learn the system through hands-on experience. David reflects on his personal journey, highlighting how the senior sales manager role provided deeper insight into company processes, bridging the gap between traditional retail experience and Broad River's specialized structure.

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Leadership, culture, and a commitment to serving others are essential ingredients for building strong teams and lasting impact.

In this episode of Stories from the River, Charlie Malouf welcomes David Moraco, General Manager at Broad River Retail, to share his journey from retail leadership roles across the country. David reflects on joining Broad River Retail in 2024 through a transitional leadership role designed to immerse outside leaders in the company's systems, language, and culture—an experience that helped prepare him for rapid growth into broader leadership responsibilities.

The conversation explores David's passion for creating a culture of giving among his Memory Makers, particularly through support for St. Jude Children's Research Hospital and Hope to Dream. He discusses his approach to increasing guest engagement and charitable impact in an outlet environment, while also emphasizing the importance of ownership, vision, and relationship building in retail leadership. David also shares lessons from transitioning into larger operations, developing future leaders, and creating experiences that turn guests into lifelong clients.

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Watch full episode: https://youtu.be/2aPU-4PUXNk

In this spotlight of episode 357, Charlie Malouf and Lee Vang dive into how asking deeper questions about data use leads to more actionable insights and drives a culture of learning within the organization. They discuss how data from business intelligence isn't just about collecting numbers; it's about transforming those figures into strategies for improvement. They emphasize the importance of using data to identify coaching opportunities and pinpoint successes or areas for growth, fostering a smarter, more adaptive organization where Memory Makers continually refine their practices based on concrete results.

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Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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