Watch the full episode here: https://youtu.be/lfxkiGyCeqU

In this spotlight from episode 354 of Stories from the River, Charlie Malouf sits down with Brian Fuller to explore the impact of the VIP program and the role it plays in supporting both guests and associates. From building confidence through repetition to creating a culture centered on belief, the conversation highlights what it takes to drive consistent performance.

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch on YouTube: https://youtu.be/lfxkiGyCeqU

Confidence, consistency, and a people-first mindset are key to driving lasting success.

In this episode of Stories from the River, host and CEO Charlie Malouf welcomes back Brian Fuller, VIP Sales Manager and two-time VIP Sales Manager of the Year at Broad River Retail. Joining from Wilson, North Carolina, he shares insights into his team's success and the impact of the VIP program—describing it as the lifeblood that supports both guests and associates.

The conversation explores his approach to building confidence through repetition and role play, his commitment to serving guests without judgment, and the meaningful impact of helping others secure the financing they need. He also reflects on motivating his team, embracing continuous improvement, and leading with intention. This episode offers a powerful look at what it takes to develop people, drive performance, and create a culture rooted in growth and support.

Brian's last appearance on the pod: Behind the Scenes of Project Premier: Recognizing and Celebrating Broad River's Memory Makers - https://youtu.be/qN5EQT9cq5g

Watch the full episode here: https://youtu.be/KEYLu7VfH-c

In this spotlight from episode 353 of Stories from the River, Tyler Trill sits down with Mark Deulley to explore the work behind earning Bridge Builder Awards in both CX and retail. From solving complex data challenges to leading impactful projects, the conversation highlights the power of collaboration across teams.

Mark shares insights from a major CX initiative that improved data accuracy and created lasting value across the business, along with the rollout of new sales tools and the Podium platform that streamlined processes across stores.

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch the full episode here: https://youtu.be/KEYLu7VfH-c

In this spotlight from episode 353 of Stories from the River, Tyler Trill sits down with Mark Deulley to explore the impact of servant leadership, humility, and collaboration in the workplace. From transitioning into data and project management to working alongside teams across Broad River, the conversation highlights a shift from personal achievement to helping others succeed.

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch the episode on YouTube: https://youtu.be/KEYLu7VfH-c

Growth, service, and continuous learning are at the heart of a meaningful career.

In this episode of Stories from the River, host Tyler Trill sits down with Mark Deulley, Senior Manager of Project Management at Broad River Retail, to explore his journey across multiple roles within the company. From earning two Bridge Builder Awards to leading initiatives that enhance data accuracy and sales tools, Mark shares what it means to lead with purpose and serve others.

The conversation also highlights his passion for giving back through programs like St. Jude and Hope to Dream, as well as his approach to project management, personal growth, and lifelong learning. From lessons learned along the way to life outside of work, this episode offers an inspiring look at what it takes to grow, lead, and make a lasting impact.

The Power of Perseverance: Mark Deulley's Founders Scholarship Fund Story - https://www.youtube.com/watch?v=kaFJLy0fy1Y

Books mentioned:

Rich Dad Poor Dad by Robert T. Kiyosaki - https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194

The 360 Degree Leader by John C. Maxwell - https://www.amazon.com/360-Degree-Leader-Developing-Organization/dp/1400203597/

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch the full episode here: https://youtu.be/bYmbwFZPixk

In this spotlight of episode 352 of Stories from the River, Charlie Malouf sits down with Brian Deckelnick to break down the scale and complexity of managing inbound and outbound operations across multiple distribution centers. They explore how real-time visibility into cartons and cases helps teams align labor with demand, maintain efficiency, and stay within budget.

Brian shares a behind-the-scenes look at the volume moving through the network each week, highlighting the importance of close coordination with operations to balance receiving and shipping.

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch the full episode here: https://youtu.be/_L3opPX_MiA

In this spotlight of episode 352 of Stories from the River, Charlie Malouf sits down with Brian Deckelnick to reflect on his journey leading supply chain at Broad River Retail. They explore how the role has evolved over time, from early-stage operations to a scaled, nationwide network, and the shift from manufacturing control to managing external vendor partnerships.

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch on YouTube: https://youtu.be/_L3opPX_MiA

Operational excellence doesn't happen by chance. It's built through experience, adaptability, and a relentless focus on people and process.

In this episode of Stories from the River, Charlie Malouf welcomes Executive of the Year Brian Deckelnick, diving into his journey at Broad River Retail and recent promotion to Vice President. They reflect on Brian's path from his early aspirations in New Jersey to becoming a key leader in supply chain, shaping the systems and strategies that support the company's continued growth—including the critical push toward the 272 milestone in 2025.

Brian shares how his team has navigated complex challenges, from the COVID pandemic to shifting tariff landscapes, while scaling operations from a single distribution center to a nationwide network. He highlights the role of initiatives like Project Ship and vendor scorecards in driving efficiency, accountability, and stronger partnerships across the business.

The conversation also emphasizes the power of culture in sustaining performance. Brian and Charlie discuss how initiatives like Supply Chain Appreciation Week, monthly kickbacks, newsletters, and yearbooks foster connection among Memory Makers, especially in a distributed environment. They close by recognizing that success at this scale is rooted in collaboration, continuous learning, and authentic leadership, with Brian crediting his team of Memory Makers as the driving force behind both his achievements and the company's momentum.

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch the full episode here: https://youtu.be/0YKzaL4-H3M

In this spotlight of episode 351 of Stories from the River, Charlie Malouf sits down with Carl Hillesland to discuss the ongoing journey in Spokane, focusing on hiring, staffing, and operational complexities. They explore the challenges of building a strong team in a new market, navigating state regulations, and adapting to different store hours and time zones.

Carl highlights standout talent and the strength of the recruiting process, while also recognizing the team's ability to stay solution-focused in the face of obstacles.

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Watch the full episode here: https://youtu.be/0YKzaL4-H3M

In this spotlight from episode 351 of Stories from the River, Charlie Malouf and Carl Hillesland explore the unique dynamics of their Spokane store, Broad River Retail's first mall-connected location. They discuss the impact of increased foot traffic, the challenge of understanding customer intent, and how the team is navigating multiple entrances and high-volume flow.

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail