In our final NOW & Then episode of the year, we rewind 2025 and revisit the stories that shaped the natural, organic and wellness industry. From evolving consumer mindsets and new wellness segments to red tape reduction, non-GMO labeling momentum, women’s health insights, and front-of-pack enforcement, Lynsey and Ashley break down what mattered, and why. We also share an exclusive sneak peek at CHFA’s first major consumer study of 2026, hinting at a topic that will define the year ahead, so listen now for the top lessons from 2025 and what’s coming next as we head into 2026.