Wellness isn’t going away—but it is being redefined.

In this episode of NOW & Then, Ashley and Lynsey explore the “wellness reset” and how uncertainty is reshaping consumer behaviour. From the shift away from “maxxing” toward essentials, to rising expectations around trust, value, and efficacy, they break down what matters most right now—and what it means for brands and retailers.

Plus, key regulatory signals from the EU and U.S. and what they could mean for Canada.

Learn more about ⁠CHFA NOW⁠

Find out more about industry our ⁠events⁠

Follow us on ⁠LinkedIn⁠ and ⁠Instagram⁠

For Regulatory links email us at ⁠[email protected]

• U.S. glyphosate executive order / policy signal
• Competition Bureau Canada report on shared kitchens / food hubs
• Ottawa by-law update on home-based food businesses
• EU plant-based naming restrictions (⁠summary article⁠)
• UK Oatly ⁠case⁠ on “Post Milk Generation” or ⁠BBC article⁠

In this February episode of NOW & Then, Lynsey and Ashley recap CHFA NOW Vancouver and unpack the forces shaping the natural, organic and wellness industry in 2026.

From wellness fatigue and shifting consumer value expectations to a regulatory pathway for CBD products hitting a dead end, the conversation connects what’s happening at shelf with what’s unfolding in policy. They also cover updates on organic standards, labelling changes, non-alcoholic claims, and red tape reduction efforts — and what it all means for brands and retailers navigating the year ahead.

If you’re looking for clarity on both consumer mindset and regulatory direction, this episode sets the context for what’s next.

Learn more about CHFA NOW

Find out more about industry our events

Follow us on LinkedIn and Instagram

For Regulatory links email us at [email protected]

The first NOW & Then episode of the year is here. We dive into fresh consumer research, key themes ahead of CHFA NOW Vancouver, and early signals across retail, regulation, and wellness trends, so if you’re navigating trust, claims, certifications, or what’s next for the industry, this episode sets the stage for 2026. Tune in now!

Links:

• Find out more about CHFA NOW Vancouver
• Discover conference sessions like Trust, Transparency & Tradeoff and How Shopper Will Buy Wellness in 2026.
• Check out the CHFA Launch Pad finalists
• Small & Local Brands Stand Out at Grocery Stores (Food Dive)
• The 6 Trends You Need to Know From Winter FancyFaire (The Food Institute)
• NHP GMP Compliance & Inspection Readiness Workshop
• NHPRS Webinar: High-Performance Thin Layer Chromatography (HPTLC)
• Questions or comments? Learn more at chfa.ca or get in touch [email protected]

In our final NOW & Then episode of the year, we rewind 2025 and revisit the stories that shaped the natural, organic and wellness industry. From evolving consumer mindsets and new wellness segments to red tape reduction, non-GMO labeling momentum, women’s health insights, and front-of-pack enforcement, Lynsey and Ashley break down what mattered, and why. We also share an exclusive sneak peek at CHFA’s first major consumer study of 2026, hinting at a topic that will define the year ahead, so listen now for the top lessons from 2025 and what’s coming next as we head into 2026.

In one of their most insightful episodes yet, Ashley and Lynsey take listeners inside CHFA’s brand-new Women’s Health & NOW Study, a deep dive into what 1,500+ Canadian women are currently experiencing across every life stage.

They break down surprising trends from 1,500+ women, including:

• 69% are juggling at least one health challenge

• fatigue, anxiety, and sleep issues cut across every age group

• the real impact of conditions like infertility, PCOS, and endometriosis

• what women trust (and don’t trust) about natural health products

• the rise of the influential “wellness super consumer”

They also share clear takeaways for brands, retailers, and practitioners on supporting women holistically, improving trust, and making wellness more accessible.

Plus: major NHP regulatory news, a big cost-recovery advocacy win, and a shout-out to Canadian brand Gutsy Ginger Beer, just named the best ginger beer in the world.

In this episode of Now and Then, Ashley Cornell sits down with Lynsey Walker, to explore the latest consumer insights shaping Canada’s wellness market. We dive into theWellness by the Numbers report, uncovering four distinct wellness mindsets and what drives consumer behavior beyond age, income, or location.

Plus, we break down critical regulatory updates, including front-of-pack labeling deadlines, supplemented foods requirements, and the latest in natural health productregulations, from workload management improvements to GMP updates.

Stay ahead of industry trends with insights from Whole Foods’ top food predictions for 2026 and learn what’s really influencing Canadians’ wellness choices in our Octoberepisode.

Whether you’re in the natural, organic, or wellness industry, or you're just passionate about trends and innovation, this episode gives you the insider knowledge you need tostay informed about the industry.

Useful resources:

• https://chfa.ca/news/
• https://chfa.ca/industry-resources/consumer-reports/

We’re back with another busy episode, bringing you the latest news and updates in September.

Fresh off the floor at CHFA NOW Toronto, we’re sharing the energy, standout moments, and three major wellness trends set to shape 2026, plus, we dive into the latest regulatory updates you need to know:

• Health Canada’s Red Tape Reduction plans
• New GMP Guidance (Version 4.0) for NHPs
• Import reminders for organic products
• EU’s new deforestation rules and what they mean for Canadian exporters

Whether you missed the show or just want the key takeaways, this episode is your insider guide to what’s happening now and in the near future.

If you need clarification on anything, feel free to reach out to us at [email protected] or send us a message on social and we will respond to your question on air next month.

Useful resources:

•  https://chfa.ca/news/
•  https://chfa.ca/news-post/whats-next-in-wellness-the-canadian-health-food-association-reveals-the-t…
•  https://chfa.ca/advocacy/us-canada-trade-relations/

In this special episode of CHFA’s NOW & Then podcast, we shift the conversation from regulation to insight. Join us as we unpack six key findings from CHFA’s 2025 Health, Wellness and the Canadian Consumer Study. From shifting priorities in self-care to what’s driving purchasing decisions and shaping everyday lifestyles, we're taking a look at where the Canadian natural, organic and industry is headed.

Resources:

Not sure how to make origin claims?⁠

Find the full CFIA resource ⁠here⁠
View the AAFC launch Food Made in Canada toolkit ⁠

From the launch of our Health, Wellness and the Canadian Consumer Report, to a deep dive on Health Canada’s sodium reduction targets, Ashley breaks down the real-world challenges around reformulation, food safety, and industry collaboration.

Throughout this episode, we also unpack:

• The new Front-of-Pack labelling requirements for high-sodium foods

• The latest changes to Canada’s Competition Act and what businesses need to know about making environmental claims

• Highlights from the 18th Codex Committee on Contaminants in Foods (CCCF)—including Canada’s role in discussions on tropane alkaloids and recycled plastics in food packaging

Tune in for expert insights, policy updates, and the regulatory trends you need to stay ahead.

Links:

• To view our consumer sample report click ⁠here⁠.
• CHFA members, download the full report ⁠here⁠.
• To find out more on Sodium Reduction, click ⁠here⁠.
• For the NNHPD request form, click ⁠here⁠.
• To review the Competition Act June Amendments & Environmental Claims Guidance click ⁠here⁠.
• Watch the CCCF18 video ⁠here⁠.

Tune in to June's episode where we’re joined by our first-ever guest speakers: Lara Tiro, food scientist and commercialization expert, and Christine Farkas, research chef and culinary innovation specialist — the dynamic duo behind Munching on Molecules.

Together with host Lynsey Walker, they unpack some of the most important topics currently shaping the future of the organic and wellness industry in Canada, from:

• The latest updates to the Canadian Organic Standards
• How U.S. tariffs are already impacting Canadian innovation and packaging
• New regulatory changes that brands and professionals need to know
• How industry voices, including yours, can influence what organic means moving forward

Whether you’re a product developer, brand owner, or just curious about what’s next in organics, this episode offers actionable insights and expert perspectives to help you stay ahead so tune in now and be part of the conversation shaping the future of our industry.

• To submit a public comment for the Organic Standards, click here.
• To register for The Trust Factor: Navigating Brand Responsibility and Consumer Demand in Natural, Organic & Wellness Products webinar, visit this link.