In this February episode of NOW & Then, Lynsey and Ashley recap CHFA NOW Vancouver and unpack the forces shaping the natural, organic and wellness industry in 2026.

From wellness fatigue and shifting consumer value expectations to a regulatory pathway for CBD products hitting a dead end, the conversation connects what’s happening at shelf with what’s unfolding in policy. They also cover updates on organic standards, labelling changes, non-alcoholic claims, and red tape reduction efforts — and what it all means for brands and retailers navigating the year ahead.

If you’re looking for clarity on both consumer mindset and regulatory direction, this episode sets the context for what’s next.