Wellness isn’t going away—but it is being redefined.

In this episode of NOW & Then, Ashley and Lynsey explore the “wellness reset” and how uncertainty is reshaping consumer behaviour. From the shift away from “maxxing” toward essentials, to rising expectations around trust, value, and efficacy, they break down what matters most right now—and what it means for brands and retailers.

Plus, key regulatory signals from the EU and U.S. and what they could mean for Canada.

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• U.S. glyphosate executive order / policy signal
• Competition Bureau Canada report on shared kitchens / food hubs
• Ottawa by-law update on home-based food businesses
• EU plant-based naming restrictions (⁠summary article⁠)
• UK Oatly ⁠case⁠ on “Post Milk Generation” or ⁠BBC article⁠