If you’re trying to grow a healthy business, you already know it’s not just about hitting revenue goals. It’s about getting clarity, leading people well, fixing what’s not working, and still finding the energy to show up again tomorrow.

And if you're anything like us, you probably haven’t stopped to take a breath, let alone look back at what actually worked this year.

In this episode, we talk through what really happened inside our business in 2025: the wins we’re proud of, the stuff we blew it on, and the lessons we’re taking into 2026. Not because we nailed it, but because we’ve got the bruises to prove it.

We’re pulling back the curtain on:

• What finally clicked with our team and client journey (after years of wrestling with it)
• How giving real feedback (even when it was awkward) changed everything
• The offhand survey comment that rewired how we hand off responsibility
• The marketing experiments that flopped  and what we learned from them
• What our team actually wants from us and how we found out
• What we’re carrying into 2026

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