Jason On Firms Podcast

By Jason Staats

I'm Jason Staats, and on this podcast we talk through practical tips to run more profitable, calm accounting firms... more

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The podcast currently has 644 episodes available.

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Number 1: 642 The Most Important Page On Your Accounting Firm Website [Getting this wrong wastes hours every week]
🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/ 📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter ☎️ Leave me a voicemail at (1)516-980-4968! 📧 Email me! [email protected] In this episode, I break down how accounting firms can make their sales and discovery process less painful by moving repetitive information upstream, introducing pricing earlier, setting better expectations, and using AI meeting transcripts to continuously improve the process. I also launch a new segment, 🫖 Hot Tea, covering Xero drama, Drake’s new extraction tool, the Puzzle acquisition, practice management consolidation, and the growing tension between all-in-one platforms and open ecosystems. Then I answer 📫 Mailbag questions about remote staff accessing U.S. bank accounts, file management, accountant perfectionism, practice management for larger firms, K-1 and 1099 extraction, and building a tax planning and advisory practice. 💰 Today's Sponsors Verito: https://verito.com/jason?utm_campaign=42071442-Jason&utm_source=Podcast&utm_medium=Podcast&utm_content=show-notes Soraban: https://hubs.ly/Q04cNLF80 MakersHub: https://makershub.com/get-started?utm_source=podcast&utm_medium=partner&utm_campaign=jasonstaats Canopy: Go to https://www.getcanopy.com/jason and schedule a demo to see for yourself, and Canopy will send you a $75 gift card after your demo Financial Cents: sign up at https://hubs.li/Q03mLr_x0 and use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users. Karbon: https://karbonhq.com/?utm_source=podcast&utm_campaign=jason-staats // Chapters: 00:00 - Fixing Your Sales Process 01:50 - The Sales Process Problem 02:47 - Stop Calling Everyone Tire Kickers 07:57 - Move Information Upstream 13:06 - Talk Price Earlier 14:00 - Better Discovery Meetings 17:30 - The Monthly Sales Review 21:10 - 🫖 Hot Tea 21:42 - Xero Backlash 24:45 - Drake Smart Extract 24:45 - Puzzle and Accrual 26:50 - Carbon Updates 28:28 - The App Ecosystem War 32:42 - All-in-One vs. Best of Breed 35:15 - Double Updates 36:07 - Testing Instead 38:37 - 📫 Mailbag 39:00 - Remote Bank Access 43:07 - Accounting File Management 48:07 - Accountant Perfectionism 53:16 - Practice Management for Big Firms 55:37 - K-1 and 1099 Extraction 57:29 - Building a Tax Advisory Practice 01:03:16 - Closing Thoughts 🗣️ Continue the discussion on social! X https://twitter.com/jasononfirms LinkedIn https://www.linkedin.com/in/jstaats/ YouTube https://www.youtube.com/@jasoncpa
September 11, 20261h 3min
Number 2: 640 I Analyzed 5,000 Accounting Firm Sales - 9 Things To Know [We found some surprising trends]
🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/ 📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter ☎️ Leave me a voicemail at (1)516-980-4968! 📧 Email me! [email protected] In this episode, I dig into data from 5,000 accounting firm listings to see what firms are actually selling for, what drives higher multiples, and which common M&A assumptions don’t hold up. I also break down medical spas as a potential accounting niche in 🐝 Niche of the Week and map out how I would enter that market. Then I answer to your questions in 📞 Accountant Support. 📄 Grab the Accounting Firm Acquisitions spreadsheet I talked about: https://docs.google.com/spreadsheets/d/1HHxl5KGG-3zApXRbpok8Hkacvn4vE6D_/edit?usp=sharing&ouid=100194317059241398669&rtpof=true&sd=true 💰 Today's Sponsors Verito: https://verito.com/jason?utm_campaign=42071442-Jason&utm_source=Podcast&utm_medium=Podcast&utm_content=show-notes Soraban: https://hubs.ly/Q04cNLF80 MakersHub: https://makershub.com/get-started?utm_source=podcast&utm_medium=partner&utm_campaign=jasonstaats Canopy: Go to https://www.getcanopy.com/jason and schedule a demo to see for yourself, and Canopy will send you a $75 gift card after your demo Financial Cents: sign up at https://hubs.li/Q03mLr_x0 and use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users. Karbon: https://karbonhq.com/?utm_source=podcast&utm_campaign=jason-staats // Chapters: 00:00 - 5,000 Accounting Firm Sales 01:15 - Accounting Firm M&A Data 02:35 - Multiples Are Rising 03:30 - Does Firm Size Matter? 05:45 - Virtual Firm Premium 06:25 - Why Owners Sell 07:15 - Geography and Firm Value 07:45 - Most Firms Sold Are Small 08:55 - Financing Firm Acquisitions 09:20 - Buyer Demand Is Rising 09:40 - Which Services Sell Best? 10:35 - The 1.5x Multiple Myth 14:55 - More M&A Surprises 16:50 - What Firms Actually Sell For 17:40 - 🐝 Niche of the Week 18:00 - Medical Spas 19:05 - Are Solo Med Spas Too Small? 20:20 - The Better Med Spa Client 21:25 - Targeting More Mature Med Spas 23:05 - Finding Med Spa Clients 28:30 - Med Spa Referral Channels 30:10 - The Swear Jar 32:30 - Accounting Cornerstone Foundation 32:35 - 📞 Accountant Support 32:55 - Puzzle Acquired by Accrual 35:00 - How Fast Should Your Firm Grow? 41:55 - Claude Skills Security 44:35 - Claude Pro and Client Data 46:40 - Automating QBO Deposits 48:55 - Can Instead Replace UltraTax? 51:55 - App Recommendations 52:00 - Accounting Firm Sales Data 🗣️ Continue the discussion on social! X https://twitter.com/jasononfirms LinkedIn https://www.linkedin.com/in/jstaats/ YouTube https://www.youtube.com/@jasoncpa
September 04, 202653min
Number 3: 636 The 20 Best Ways to find Accounting Firm Clients, Ranked [Let’s throw out the bad strategies]
🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/ 📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter ☎️ Leave me a voicemail at (1)516-980-4968! 📧 Email me! [email protected] In this episode, I rank 20 different client acquisition strategies, then I walk through exactly how I would build an accounting firm from scratch today. I cover two versions: what I’d do with the network I have now, and what I’d do if I were starting with no connections at all. Then in the 📫 Mailbag, I tackle keeping premium clients after their original pain disappears, automating phone and messaging workflows, AI’s impact on bookkeeping, preventing AI hallucinations, and whether the future of accounting really means everyone has to become an advisor. 🔥 Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12ag📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps 💰 Today's Sponsors Cloud Accountant Staffing: https://portal.cloudaccountantstaffing.com/candidates Financial Cents: Book a demo https://hubs.li/Q03PYVrp0 and use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users. Verito: https://verito.com/jason?utm_campaign=42071442-Jason&utm_source=Podcast&utm_medium=Podcast&utm_content=show-notes Karbon: https://karbonhq.com/?utm_source=podcast&utm_campaign=jason-staats MakersHub: https://makershub.com/get-started?utm_source=podcast&utm_medium=partner&utm_campaign=jasonstaats Canopy: Go to https://www.getcanopy.com/jason and schedule a demo to see for yourself, and Canopy will send you a $75 gift card after your demo // Chapters: 00:00 - Finding New Clients 01:15 - Ranking 20 Acquisition Strategies 02:15 - Accounting Software Directories 03:40 - Paid Ads 06:50 - Cold Email 09:00 - TikTok 10:50 - Google Ads 11:40 - Virtual Events 13:40 - Hiring Industry Insiders 14:30 - Webinars 18:00 - Direct Mail 18:55 - Google Business Profile 19:55 - LinkedIn 21:05 - Physical Signage 22:20 - Online Communities 23:25 - Industry Software Directories 24:40 - YouTube 26:40 - Industry Partnerships 28:35 - Industry Authorities 30:55 - Brand Partnerships 32:25 - Industry Gates 35:40 - In-Person Events 38:01 - 🔥 Roast A Firm 39:00 - Starting With Jason’s Network 44:15 - The First Five Steps 45:20 - Starting With No Network 52:20 - Building a Lead Magnet 54:48 - 📫 Mailbag 55:15 - Keeping Premium Clients 58:15 - Automating Phone & SMS 1:01:10 - Is AI Crushing Bookkeeping? 1:03:45 - Preventing AI Hallucinations 1:06:25 - Does Everyone Need Advisory? 1:09:45 - Realize 🗣️ Continue the discussion on social! X https://twitter.com/jasononfirms LinkedIn https://www.linkedin.com/in/jstaats/ YouTube https://www.youtube.com/@jasoncpa
August 21, 20261h 12min
Number 4: 635 There Are 4 Types Of Accounting Firm [Which of these are YOU?]
🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/ 📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter ☎️ Leave me a voicemail at (1)516-980-4968! 📧 Email me! [email protected] In this episode, I break down what an accounting firm could look like if AI eventually handles most of the actual production work. Using Satya Nadella’s framing of human capital and token capital, I explore why firm-specific knowledge, meeting transcripts, client conversations, and feedback loops could become some of the most valuable intellectual property inside an accounting firm. I also walk through three practical AI loops firms can start building today, dig into why accountants increasingly want MCP access instead of separate AI assistants inside every app, and answer listener questions in the 📞 Accountant Support section. 🔥 Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12ag📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps 💰 Today's Sponsors Cloud Accountant Staffing: https://portal.cloudaccountantstaffing.com/candidates Financial Cents: Book a demo https://hubs.li/Q03PYVrp0 and use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users. Verito: https://verito.com/jason?utm_campaign=42071442-Jason&utm_source=Podcast&utm_medium=Podcast&utm_content=show-notes Karbon: https://karbonhq.com/?utm_source=podcast&utm_campaign=jason-staats MakersHub: https://makershub.com/get-started?utm_source=podcast&utm_medium=partner&utm_campaign=jasonstaats Canopy: Go to https://www.getcanopy.com/jason and schedule a demo to see for yourself, and Canopy will send you a $75 gift card after your demo // Chapters: 00:00 - Four types of accounting firms 01:40 - Compliance-only firms 03:15 - Finding a compliance niche 05:19 - Compliance pros and cons 07:53 - Tax firms doing bookkeeping 09:08 - The hardest firm to niche 10:33 - The fastest-growing firm model 11:27 - Selling the back office 13:13 - Books-first firm advantages 15:12 - Beyond traditional bookkeeping 18:51 - Accounting firm partnerships 20:30 - Bookkeeping-only firms 23:24 - Comparing all four models 24:29 - The opportunity in seasonal tax 24:44 - The Swear Jar 27:58 - 🤓 Nerd Corner: AI agents 31:15 - Grokbot and computer automation 34:39 - Where to draw the AI line 36:44 - Making AI agents safer 39:13 - 📞 Accountant Support 39:39 - AI fetching bank statements 42:38 - Spotting cheap clients 43:33 - Positioning around valuable problems 44:08 - Three-tier pricing 45:53 - Staff vs. senior accountants 46:13 - CRM vs. practice management 51:07 - Getting staff to adopt AI 54:52 - Tax Season Simulator 56:17 - Avoiding bottomless habits 56:57 - The second stomach debate 59:26 - Closing thoughts 🗣️ Continue the discussion on social! X https://twitter.com/jasononfirms LinkedIn https://www.linkedin.com/in/jstaats/ YouTube https://www.youtube.com/@jasoncpa
August 18, 20261h 3min
Number 5: 634 This Is The Worst Case AI Scenario for Accounting Firms [How to prepare for what might come]
🚀 Get smarter faster by learning with other firm owners: https://www.rlz.io/ 📩 Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter ☎️ Leave me a voicemail at (1)516-980-4968! 📧 Email me! [email protected] In this episode, I break down what an accounting firm could look like if AI eventually handles most of the actual production work. Using Satya Nadella’s framing of human capital and token capital, I explore why firm-specific knowledge, meeting transcripts, client conversations, and feedback loops could become some of the most valuable intellectual property inside an accounting firm. I also walk through three practical AI loops firms can start building today, dig into why accountants increasingly want MCP access instead of separate AI assistants inside every app, and answer listener questions in the 📫 Mailbag section. 📄 That article from Satya https://snscratchpad.com/posts/frontier-ecosystem/ 🔥 Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12ag📚 A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps 💰 Today's Sponsors Cloud Accountant Staffing: https://portal.cloudaccountantstaffing.com/candidates Financial Cents: Book a demo https://hubs.li/Q03PYVrp0 and use code Jason10 to receive 10% off the Team or Scale annual plan for firms with 2+ users. Verito: https://verito.com/jason?utm_campaign=42071442-Jason&utm_source=Podcast&utm_medium=Podcast&utm_content=show-notes Karbon: https://karbonhq.com/?utm_source=podcast&utm_campaign=jason-staats MakersHub: https://makershub.com/get-started?utm_source=podcast&utm_medium=partner&utm_campaign=jasonstaats Canopy: Go to https://www.getcanopy.com/jason and schedule a demo to see for yourself, and Canopy will send you a $75 gift card after your demo // Chapters: 00:00 - The AI-Native Accounting Firm 01:35 - What Happens When AI Does the Work? 03:05 - Software’s AI Disruption 06:00 - What Becomes Your Firm’s Moat? 07:15 - Human Capital + Token Capital 09:45 - Meeting Transcripts as Firm IP 12:15 - Building Valuable Accounting IP 15:59 - Human Judgment Still Matters 16:50 - Building AI Learning Loops 19:15 - Three Practical AI Loops 20:05 - AI Month-End Workpapers 24:35 - AI Tax Transcript Verification 26:55 - Automating Meeting Follow-Up 27:55 - Building Feedback Into AI 29:10 - Automating AI Workflows 31:50 - The Future Firm as AI Loops 34:15 - 🤓 Nerd Corner 34:30 - MCPs vs Built-In AI 36:35 - Will Claude Replace Tax Software? 39:05 - Why Firms Want Better MCPs 41:55 - Helping Your Client’s AI 44:25 - 📞 Accountant Support 44:45 - Replacing QBO With Claude 49:50 - Building Your Own Software 54:55 - AI-Powered Bank Rules 56:15 - Cloud Practice Management Security 57:55 - Losing Three Staff in a Month 59:45 - Pricing Through a Capacity Crisis 1:00:44 - Closing Thoughts 1:00:59 - Realize Community 🗣️ Continue the discussion on social! X https://twitter.com/jasononfirms LinkedIn https://www.linkedin.com/in/jstaats/ YouTube https://www.youtube.com/@jasoncpa
August 14, 20261h 4min