🎙 Episode 2: 2025 Ontario Election Social Media — Spending Big and Targeting Smarter

The 2025 Ontario election was a digital battlefield, and the social media strategies were anything but one-size-fits-all.

In this episode of Campaigns & Conversions, powered by EOK Consults, we unpack how Ontario’s major parties approached Meta ad spending, voter targeting, and campaign messaging. From the Liberals' data-driven microtargeting to the NDP’s efficient spend and the PCs' broad reach strategy, we explore what worked, what surprised, and what it all says about the evolving rules of digital campaigning.

💡 It’s a strategic breakdown of precision vs. volume, creative choices, and what parties prioritized.

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