From Memes to Mayor: What Canadian Campaigns Can Learn from Zohran Mamdani’s NYC Win

Zohran Mamdani stunned the political world with his win in the NYC mayoral primary — powered by memes, multilingual videos, and a $0 Meta ad budget. In this episode of Campaigns & Conversions, we break down how his grassroots strategy turned viral attention into real-world momentum — and what campaigners in Canada can take away as Alberta and Ontario gear up for municipal elections.

🎙 Episode 2: 2025 Ontario Election Social Media — Spending Big and Targeting Smarter

The 2025 Ontario election was a digital battlefield, and the social media strategies were anything but one-size-fits-all.

In this episode of Campaigns & Conversions, powered by EOK Consults, we unpack how Ontario’s major parties approached Meta ad spending, voter targeting, and campaign messaging. From the Liberals' data-driven microtargeting to the NDP’s efficient spend and the PCs' broad reach strategy, we explore what worked, what surprised, and what it all says about the evolving rules of digital campaigning.

💡 It’s a strategic breakdown of precision vs. volume, creative choices, and what parties prioritized.

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In this debut episode of Campaigns & Conversions, we break down how Canada’s 2025 federal election became a digital-first campaign like never before.

From Meta ad blitzes and influencer collabs to TikTok explainers and AI-powered outreach, parties pulled out every digital stop to reach, persuade, and mobilize voters.

We’ll unpack the biggest trends, tools, and viral moments — and explore what the numbers tell us about the future of political campaigning in Canada and beyond.

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