As we wrap up 2025, we’ve gone back through the most impactful conversations from the past season of the REV UP Rebellion podcast to pull together the insights that matter the most for revenue leaders heading into 2025.

This episode is a curated “best of” the season, revisiting standout moments from conversations with Cian McLoughlin, Chris Briest, Ashley Fell, Kamila Hutchison, Matt Jones and our IT Senior Revenue Leaders 2026 War Room, alongside key reflections from Abbie’s solo episodes.

Rather than generic predictions, this wrap-up focuses on the patterns, lessons, and signals that kept showing up across interviews: the themes revenue leaders need to pay attention to if they want to adapt faster, avoid repeating mistakes, and build teams that can win in a more complex 2026 landscape. 

If you’re using December to reflect, reset, and prepare for 2026, this episode pulls together the most relevant lessons from the season to help you do exactly that – from win-loss insights and AI reality checks to buyer psychology shifts and the need to embrace experimentation and storytelling. 

Here’s what you’ll uncover inside this episode: 

• The win-loss themes revenue leaders must track to stay competitive in 2026 

• Why “thought leadership” now needs to be earned 

• Why risk has become both a personal and organisational buying criterion 

• How leading teams are applying AI beyond just the hype, and where others are falling behind 

• The one skill sales & GTM teams must build to avoid getting stuck next year 

• The leadership and execution moves behind a $27M pipeline built in 90 days 

• Why storytelling is now an essential leadership skill 

• How generational change is reshaping buyers and businesses 

• The debate around redefining “A-players” and the decline of the “lone-wolf” persona 

• Why experimentation and learning cycles now beat perfect plans

2026 will reward clarity, adaptability, and execution. This episode is designed to help you pressure-test where you stand before the pace picks up again.

(00:00:00) Intro

(00:00:37) Why You Really Lost That Deal: Win/Loss Trends

(00:07:27) From Dabbling to Mastering AI for Sales

(00:15:26) The #1 Skill Businesses Need to Win in 2026

(00:18:30) Staggering Results From 3 Months of ABM

(00:24:19) Why Your Business Doesn’t Need a “Big Idea”

(00:30:36) Selling to Gen Z vs. Baby Boomers in 2026

(00:39:52) The Myth of the Ideal Seller Personality

Connect with us:

• Check out our REV UP 2026 Program – waitlist almost 50% full: https://tinyurl.com/REV-UP-2026

• Be an Insider & receive our weekly inside track: https://tinyurl.com/be-an-insider-now

• Follow Abbie for the behind-the-scenes journey: https://tinyurl.com/Follow-Abbie-on-LinkedIn

• Follow us on LinkedIn for educational bites: https://tinyurl.com/Follow-SR-on-LinkedIn