In this episode of The Natural List, host Adrienne Smith is joined by Meredith Kaufman to explore the most exciting trends and surprises from this year’s NEXTY judging. The “Meat and Dairy” category saw the highest number of submissions ever; the judges were thrilled to see integrity-driven products that are as delicious as they are innovative.

One of the biggest surprises? The “Meat alternative” category is dwindling, while the “Dairy alternative” category continues to boom. Values-based categories, like “Planet-forward” and “People-forward” products, are stronger than ever, with regenerative organic and biodynamic certifications leading the charge. Meredith shares her excitement about the growth of these categories, which now span everything from sweet and salty snacks to oils and more.

This year, a new NEXTY category—Product design and storytelling—celebrates brands that excel in creating visually appealing packaging while telling compelling stories. Adrienne and Meredith discuss their excitement about the traction this category is gaining in its first year, as the Natural Products Industry has always had a strong connection to beautiful, informative packaging.

Looking ahead, the NEXTY Finalist judging panel in January will bring together the largest and most diverse group of industry experts ever, including investors, branding professionals, academics and founders of acquired brands.

Tune in to hear all the insights and surprises from this year’s first round of NEXTY judging and learn what’s next for the natural products industry.

This episode is sponsored by Advantage Solutions, A Greener World, Daabon, Lakanto, and FrieslandCampina Ingredients.