If you are a coach and you have ever spiraled about pricing, this episode is for you. Whether you are brand new to coaching or have been in the game for a while, pricing your services can feel confusing, emotional, and wildly inconsistent. In this episode, Liv Chapman breaks down how to confidently decide what to charge without underpricing yourself or pushing your ideal clients away.

This conversation goes beyond surface level advice and tackles the real questions coaches need to ask before landing on a price. Liv shares how pricing is not about random numbers, trendy offers, or copying what someone else is doing online. It is about understanding the transformation you provide, the market you are stepping into, and the level of professionalism you bring to your work.

Liv also pulls back the curtain on real data from the coaching industry, including what credentialed coaches are actually earning and why training and experience matter more than most people want to admit. If you want to build a sustainable coaching business that clients take seriously, this episode will challenge some popular myths and help you rethink how you approach pricing altogether.

By the end of this episode, you will walk away with clarity, grounded confidence, and a practical framework you can use to set prices that feel aligned, ethical, and powerful. No hype. No gimmicks. Just a smarter way to think about what your coaching is worth.

In this episode, we cover:

• How to confidently price your coaching services
• What coaches are actually paying for when they hire you
• The biggest mistakes coaches make when setting prices
• Why transformation matters more than session length
• How credentialing and professional training impact income
• Real pricing data from the coaching industry
• How to know if your niche and offer are in demand
• What it takes to say your price out loud without flinching
• Building a sustainable coaching business that lasts

If pricing has been the thing keeping you stuck, hesitant, or second guessing yourself, this episode is a must-listen.

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