2026 will be the year of the buyer. The question is: Are you actually ready for it?

In this episode, I’m joined by Kristie K. Jones to break down what’s changing in B2B sales and what sales leaders need to do now to avoid falling behind.

We talk about:

Why buyers are more informed, skeptical, and selective than ever

How traditional sales behaviors are quietly working against you

What sellers must unlearn before 2026 arrives

The role leadership plays in preparing teams for a buyer-first world

How clarity, expectations, and process matter more than pressure

This isn’t a prediction episode.

It’s a preparation episode.

For More on Kristie:

⁠LinkedIn Profile⁠

⁠Website⁠