2026 will be the year of the buyer. The question is: Are you actually ready for it?
In this episode, I’m joined by Kristie K. Jones to break down what’s changing in B2B sales and what sales leaders need to do now to avoid falling behind.
Why buyers are more informed, skeptical, and selective than ever
How traditional sales behaviors are quietly working against you
What sellers must unlearn before 2026 arrives
The role leadership plays in preparing teams for a buyer-first world
How clarity, expectations, and process matter more than pressure
This isn’t a prediction episode.
It’s a preparation episode.