Coffees and Content

203 - The Ultimate Guide to Selling Right on Instagram


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In this episode I explore the critical question for anyone leveraging Instagram for business: "Are You Selling Right on Instagram?" 

With the current shift towards direct and personal engagement, I emphasise the power of DMs as the most effective conversion tool on the platform. I also explore the importance of a well-rounded content strategy that prioritises educating and inspiring your audience while seamlessly integrating stories to foster connections and hype up your products or services.

By tuning into today’s episode you will gain insights into closing sales within DMs, and the game-changing tool ‘ManyChat’, which acts as your 24/7 sales assistant, plus a broader look at creating a successful Instagram sales funnel.

P.s. make sure you listen all the way through to receive a special discount code and get set up right on socials!


In this episode you will learn:

  • Why DMs are currently the most effective way to convert on Instagram and how to use them strategically
  • Content strategy essentials and how to effectively showcase your products or services 
  • How to engage in genuine, helpful conversations that lead to successful sales
  • What ManyChat is and how it can enhance your DM interactions, saving time while boosting sales
  • Ways to build an Instagram Sales funnel – starting with free lead magnets to build relationships before moving on to larger offers
  • The importance of adapting to Instagram's new features to stay ahead in your selling strategy

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What were your key takeaways from this week's episode? Get in touch with us on the links below, we would love to hear from you! Or ask a question on Spotify in the Q & A box. 

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Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

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Coffees and ContentBy Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies