In this mini episode of the Coffees and Content podcast, we dive into the fascinating world of silent followers—those individuals who consume your content but don’t actively engage.

We explore how these silent observers can have a significant impact on your business, highlighting the importance of creating content that educates and connects, rather than just aiming for likes and comments.

We also discuss the shift from influencers to authentic content creators in 2024, with a focus on the growing demand for genuine and relatable content. Tune in for more insights on the evolving social media landscape and the importance of authenticity.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, I'm highlighting the importance of patience and trust in marketing.

We talk about why expecting immediate results within just three months isn’t realistic for long-term success and explore key strategies like not cutting your marketing budget, speaking to your target audience, showing up as your authentic self, and maintaining a clear vision.

Tune in to get insights on how to make sure your marketing efforts pay off in the long run.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, I'm exploring holistic marketing and how it aligns with the omni-channel approach.

We discuss the Rule of Seven, which traditionally suggested that a product needed to be seen seven times by an ideal customer before they'd make a purchase. With the oversaturation of social media, this rule has changed significantly.

Tune in to learn about the importance of consistently showing up across different platforms and the strategies we use at the Social Collective to effectively repurpose long-form content into multiple touch points.

Click the link to listen to the full episode on ⁠Spotify⁠ and ⁠Apple Podcasts⁠.

This mini episode of Coffees and Content highlights the importance of a holistic approach to marketing in today’s landscape.

We chat about how relying solely on one form of marketing, like just organic social media, is no longer enough. Instead, a wraparound strategy involving websites, SEO, newsletters, blog posts, and networking is key. I'm also draw on nearly a decade of experience in the industry and shares the success the Social Collective has seen with these holistic strategies.

Click the link to listen to the full episode on Spotify and Apple Podcasts.

My gosh, how time has flown – this is the last episode of Coffees & Content Season 2! And as 2025 approaches, I thought I’d unpack the top three social media trends to watch, and offer actionable holiday marketing tips designed to reduce stress so you can enjoy a well deserved break. 

From harnessing Employee-Generated Content (EGC) to leveraging AI for hyper-personalisation, you’ll gain insights into staying ahead of the curve without feeling overwhelmed. Whether you’re repurposing old content, scheduling posts in advance, or focusing on “good enough” rather than perfect, this episode provides a roadmap to navigate holiday marketing with ease.

In this episode, you’ll learn:

What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!

Ready to make 2025 your most strategic and stress-free marketing year yet?

Let’s connect through The Social Collective for personalised support.

Resources mentioned:

12-Days of Marketing

2025 Marketing Prep Checklist

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Today I start off by taking a moment to reflect on the year that’s been, share lessons learned, and outline how to approach the upcoming year with purpose. With the holidays around the corner, I discuss the importance of stepping back, recharging, and using this time to create a solid game plan for the new year. From goal-setting and strategy to actionable tips for the first 30 days of 2025, this episode is all about starting strong.

I will also tell you about a free resource—the 2025 Marketing Prep Checklist—to help you confidently transition into the new year while enjoying your well-deserved break.

This episode will leave you inspired to pause, reflect, and plan with clarity, so you can enter 2025 with intention and confidence

In this episode, you’ll learn:

What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!

Resources mentioned:

12-Days of Marketing

2025 Marketing Prep Checklist

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

This week I break down a significant update to Instagram hashtags, sharing how it impacts businesses and content creators. I explore why this change is a timely reminder to prioritise strong marketing foundations and messaging over quick-fix tactics. I then discuss how you can shift your focus from hashtags to creating impactful, audience-centered content while building brand recognition and community.

Whilst you listen, I encourage you to embrace the evolving social media landscape so that your business can thrive in the long term.

In this episode, you’ll learn:

What were your key takeaways from this week's episode?

We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!

Resources mentioned:

12-Days of Marketing

2025 Marketing Prep Checklist

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Welcome to another monthly social media updates episode, today I am going to dive into the latest across Instagram, LinkedIn, and YouTube, helping you stay ahead of your social media game. 

From Instagram’s upcoming features like adding photos and videos to existing carousels, to YouTube’s experimentation with hyperlinked blue comments, I cover what these changes mean for creators and brands. I also share LinkedIn’s top three tips for short videos, offering actionable advice for maximising engagement and reach.

Grab your coffee, take notes, and get ready to elevate your content strategy for the months ahead!

In this episode, you’ll learn:

What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!

Resources mentioned:

12-Days of Marketing

Link to 2025 Marketing Prep Checklist

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Are you constantly comparing your business or marketing efforts to others? This week on the podcast, we’re tackling why comparison can harm your creativity, confidence, and progress—and, more importantly, how to shift your focus to what truly sets you apart.

In this episode, we uncover:

When you stop chasing someone else’s version of success, you unlock the freedom to market authentically, build deeper connections with your audience, and grow your business on your terms.

Ready to embrace your unique strengths and stand out? Tune in now for actionable insights that will transform your approach to marketing and business.

What was your biggest takeaway from this episode? Drop your thoughts in the Spotify Q&A box or reach out through the links below—we’d love to hear from you!

If you found value in this episode, don’t forget to subscribe so you never miss a new release. Leave us a rating or review on Spotify or Apple Podcasts to help more entrepreneurs discover this content.

Resources mentioned:

12-Days of Marketing

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

In this episode, I share the story behind my recent weekend completely unplugged from work — a refreshing experience that felt worlds apart from the early hustle of my entrepreneurial journey. I reflect on the impact of this freedom on my well-being, my business, and my relationships.

This episode walks you through the reality of early entrepreneurship, where being "always on" can lead to burnout and a lack of boundaries. Then, I outline the key foundations that allowed me to create a scalable, self-sufficient business that frees me up to truly disconnect and recharge.

In this episode, you’ll learn:

What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

Don’t forget to subscribe to the podcast so you never miss an episode. And if you’re enjoying the content, we’d love for you to leave a rating and review on Spotify or Apple Podcasts!

Resources mentioned:

12-Days of Marketing

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call