Coffees and Content

This week I share why having a presence on social media is essential for every business, no matter the industry or size. From establishing credibility to building a deeper connection with your audience, I'll break down why social media is more than just a platform for posts –it’s a key driver of brand visibility and customer engagement.

I also discuss how to set yourself up for long-term success through consistency and strategy, dive into the power of paid ads to boost your reach, and show how email marketing can turn followers into loyal customers. Lastly, I will guide you through setting up strong foundations early, so you can start your social media journey with confidence. 

If you're just getting started or feeling overwhelmed, you’ll also hear about tools like the Social Media Starter Kit to help you build an effective strategy.

In this episode you will learn:

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What were your key takeaways from this week's episode? Get in touch with us on the links below, we would love to hear from you! Or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Resources mentioned:

Content Kits waitlist link

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

In this episode I explore the critical question for anyone leveraging Instagram for business: "Are You Selling Right on Instagram?" 

With the current shift towards direct and personal engagement, I emphasise the power of DMs as the most effective conversion tool on the platform. I also explore the importance of a well-rounded content strategy that prioritises educating and inspiring your audience while seamlessly integrating stories to foster connections and hype up your products or services.

By tuning into today’s episode you will gain insights into closing sales within DMs, and the game-changing tool ‘ManyChat’, which acts as your 24/7 sales assistant, plus a broader look at creating a successful Instagram sales funnel.

P.s. make sure you listen all the way through to receive a special discount code and get set up right on socials!

In this episode you will learn:

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What were your key takeaways from this week's episode? Get in touch with us on the links below, we would love to hear from you! Or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

This week I am sharing all the latest social media updates that every content creator, marketer, and social media enthusiast needs to know! Like Instagram’s vertical grid format and new features like expanded carousel uploads and a Threads analytics dashboard; LinkedIn finally testing the ability to edit scheduled posts; and key trends including TikTok’s growing role as a search platform, especially among Gen Z. 

I also highlight some impressive stats, like how over 75% of consumers are turning to social media to discover new brands and products.

Tune in to stay ahead of the curve and make the most of these new features and trends!

In this episode you will learn:

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What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Welcome to Season 2 of Coffees & Content, it’s so great to be back! In this first sip of the new season, I explore the powerful practice of taking a step back to review your content and strategy with a fresh perspective.

I share the common pitfall of getting too wrapped up in what we think our audience wants, sometimes losing touch with our authentic voice and gut feelings. Then discuss practical steps for reviewing your content, and cover tips for identifying audience needs, ensuring your message is on point and adding value to every piece of content.

Additionally, you will learn methods for gaining a broader perspective on your content strategy, including tools for analysing the big picture and ways to engage directly with your audience to gather feedback. 

In this episode you will learn:

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What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Use code 'PODCAST' for 10% off your Marketing Starter Kits

While on break, we're rerunning a few of our top hitting episodes - starting with how to survive the recession and win with your marketing.

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Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media. 

From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing!

This episode will provide you with a comprehensive guide to adapt the way you market your business and thrive in uncertain economic climates. 

In this episode you will learn:

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I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via ⁠Instagram⁠ or ⁠email⁠. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - ⁠@thesocialcollective_nz⁠ and @coffeesandcontentpod

Website - ⁠www.thesocialcollective.co.nz⁠

Let’s work together - ⁠Book a Call

In this final episode of the season, I talk about why showing up consistently is crucial, especially for Kiwi business owners navigating New Zealand's temporary economic decline. Despite the recession’s challenges, I highlight the significance of maintaining marketing efforts and creating tailored content for your 1% ideal client. 

I discuss the positive outlook from financial experts, the importance of building community, and how sharing your growth journey can inspire and engage your audience. Through consistency on social media and setting personal business goals, I share why right now you should be focusing on long-term success rather than instant virality. 

In this episode you will learn:

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What would you like to learn about in Season Two? Please get in touch with us on Instagram @coffeesandcontentpod – we would love to bring you more of what you want so that you can up your Social Media and Marketing game! 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Resources mentioned:

Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

In this week’s updates episode I talk about Instagram's intentional focus on short-form videos rather than long-form content; the vital role of patience in social media success with a reminder about the silent followers who contribute significantly to your reach; and discuss a new feature on Spotify that allows comments on podcast episodes, which is a game-changer for direct listener feedback! 

I also highlight LinkedIn’s potential for business growth through its underrated features like sponsored newsletters. And finally, I explore the importance of creating content that not only engages your audience but also encourages them to share it.

In this episode you will learn:

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What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Resources mentioned:

Get in touch:

Instagram - @thesocialcollective_nz, @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach. 

Get ready to transform your advertising game and boost your business like never before!

In this episode you will learn:

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What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Resources mentioned:

The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10'

Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Hey everyone, this week I am so excited to introduce you to the Social Collective’s new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement. I also discuss self-audits for your social media strategy, genuine audience engagements, and how Instagram carousels can improve your content visibility. 

It’s all about creating quality, shareable content, and continuously monitoring and adjusting your strategies to stay ahead. Engagement trumps follower counts, always!

In this episode you will learn:

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What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Resources mentioned:

Social Collective Marketing toolkit

Get in touch:

Instagram - @thesocialcollective_nz; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

This week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies. 

By sharing personal experiences, like how outsourcing tasks such as podcast editing has transformed my workflow, I highlight the substantial, sometimes non-monetary, benefits of investing in the right areas. 

So, get ready to explore how these insights can enhance your productivity and open up new opportunities for growth!

In this episode you will learn:

What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call