Send us a text
Digital platforms are becoming more expensive as more and more companies move advertising to those platforms.
Read more about influencers marketing here:
https://richcoward.com/influencer-marketing-for-universities-in-2023/
The social media landscape is also changing fast. As the market matures, they are also becoming more competitive, each trying to beat each other for market share. What this means is that each platform copies each other, so the platforms become more and more similar. We have seen this with the like button, the newsfeed, stories (snapchat), and short videos (from tiktok). It's also important to consider what these platforms want - they want to beat the others, and they want to have the best content on their platform.
There is a growing trend in marketing which is influencer marketing, and this is one of the most affordable and effective ways that universities can do marketing.
Personalities on these platforms who create engaging content and develop their own brands. Influencers and individuals are promoted by the social media companies because they help boost engagement and help grow the social media platforms. Advertising which takes users away from the platforms and don't add value are becoming more expensive.
Support the show