Podcasting is changing how books are written.

"The increasing popularity of audio is also having an impact on the creative process". Gladwell changed how he wrote his latest book, plus he modernized the format of the audiobook version to make it sound more like a podcast.

There may be some truth to that, but it’s also true that podcasts and audiobooks have become more popular across all audiences in recent years.

The simple reason is that it’s much easier to consume audio content now than it used to be. That’s because the technology has significantly improved from ten years ago: people can easily listen to audio content on their smartphones, there’s a plethora of podcasting apps, subscribing to (or streaming) podcasts and ebooks is much easier, and of course there are many more quality content creators now working in audio.
    

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