I spoke with Cherene about:

- Her early years in the industry on the Agency side, doing marketing.

- Her transition to the Brand side, working at Bobbie to grow the infant formula, while dealing with major supply shortages.

- Her decision to move on to ILIA Beauty and grow them to a 9 figure business, and exactly what she does every day to make that happen

- What types of marketing strategies and tactics work best today and which do not anymore?

- How she works with other teams at the company to make sure they are aligned and in sync?

- What is her biggest challenge right now?

- And what is still on her bucket list professionally?

I really enjoyed our conversation. Cherene is an absolute gem.