What does it mean to design a website for the coffee queue?

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Scribbled Shownotes

In episode 204, I touched on the importance of mobile

I said a phrase that really caught my thinking, and I wanted to consider it more in-depth

The coffee queue is just an analogy really to help you consider how people use websites in reality. People use their phones whilst:

Killing time waiting for a friend

Stood waiting for the traffic lights to change (in cars and outside of cars) 

Waking up on a morning

Going to bed on a night

Waiting for an appointment 

Bored at the dinner table

Generally we use it as an all encompassing time waster 

The idea of designing a website for the coffee queue

The user isn’t fully engaged

They want the content as quick as possible

They’ll be on a mobile phone

They’ll likely have a poor internet connection

They want to find something out

They want to be engaged, intrigued, interested, surprised

They won’t do anything complicated, and likely will forget to complete anything that is

It’s a powerful way of thinking about the next website you’re involved in.

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