Brand strategy is more than just a new logo or design. Brand is every way that a company communicates, what it stands for and a promise delivered to customers. Hosted by: Jeff Lenard, VP Strategic Industry Initiatives, NACS and Donovan Woods, Director of Operations, Fuels Institute

Brand strategy is more than just a new logo or design. Brand is every way that a company communicates, what it stands for and a promise delivered to customers. Hosted by: Jeff Lenard, VP Strategic Industry Initiatives, NACS and Donovan Woods, Director of Operations, Fuels Institute

#206 Brand Strategy

Whether it's for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day.  We sell 80% of the country's fuel and we are 4% of the total U.S. economy. We'll talk about what we see at stores — and what the future may hold — as long as it's convenient.

Business

Marketing

Management

Whether it's for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day. We sell 80% of the country's fuel and we are 4% of the total U.S. economy. We'll talk about what we see at stores — and what the future may hold — as long as it's convenient.

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#206 Brand Strategy

#206 Brand Strategy

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