If your Instagram posts aren’t going viral, does that mean you should stop posting? Absolutely not. Bekkah Anderson breaks down one of the most misunderstood truths about the Instagram algorithm: consistency matters more than any single post performance.  This episode gets practical. Bekkah digs into the real data from the Diletto art gallery R&D project, covering which hashtags are actually working, how to build a consistent hashtag strategy that the algorithm rewards over time, and why most small business owners are abandoning their strategy right before it would have started working. 

But there’s a bigger strategic shift in this episode too. Bekkah talks about the difference between targeting “how to” content seekers versus people who are ready to buy — and why getting this wrong means you’re building an audience that will never convert for your business. This matters especially for the Diletto art gallery audience, but applies to any local business trying to attract buyers, not just browsers.  Plus: the Instagram Collab feature. Bekkah walks through how local businesses can use it to co-post content with other local businesses, reach each other’s audiences authentically, and build community-rooted exposure that no paid ad can replicate. And she covers the cross-posting strategy between Instagram and Facebook — how to use Instagram’s built-in tools to double your reach without doubling your workload.  Listen now!

Rebekkah Anderson is a MN Licensed Realtor® | Pemberton Real Estate.