I spoke with Brad about:

- His early years as one of the largest toy distributers in Canada.

- His decision to become a toy manufacturer himself, how being a toy distributer gave them an unfair advantage over the competition, and how they used licensing to use brands kids already know (e.g. Spiderman) on their toys and sell more toys.

- How they merged this company with another large toy manufacturer from the US which eventually led to him being fired from the new company and why this was one of the best things that ever happened to him?

- The founding stories behind Pela & Lomi, why these brands align more with his values today and what he does as active Chairman?

- The 'Full Spectrum' program he is running for entrepreneurs with the intention to create wealth in more areas of life other than financially

- His book 'Startup Santa', why he wrote it, and what impact it created in his life?

Brad is one of the good ones, I really enjoyed our conversation.