When the pandemic shook the world in the spring of 2020, Stacey Birch, a career bartender with a special-needs son, was in Bali working on a 12-month plan to reinvent her life. “Bringing Bob his beer and ranch dressing was no longer fulfilling,” she observes wryly. So after turning 50, she entered a contest to learn social media in Bali. Then Covid struck. “I crashed hard,” she CoveyClub founder Lesley Jane Seymour in this wildly candid and humorous conversation. Hear how Birch pivoted her goals, made the decision to uproot her life to Mexico, and reinvent herself as a retreat host and social media entrepreneur. 

About Stacey: This Canadian single mama and career bartender turned her passion for puppies, margaritas and the 'gram into a total midlife pivot. At age 50 I moved to Mexico, healed myself through dog rescue and started a thriving social media business. It took a lovely combo of luck, determination, insanity and, well, the magic of IG to completely start anew. And now I would like to in turn take all that I have learned and help others rewriting their stories, starting anew to truly embrace this free marketing tool and community builder! I am launching a full course called the Midlife Social Savvy Course as well as hosting 1:1 personal branding retreats in Tulum Mexico...a content creator's dream.

Connect with Stacey:

Instagram

Connect with Lesley Jane Seymour & CoveyClub: Website | Instagram | LinkedIn | Join CoveyClub