Why is Pricing Services So Hard? Many service-based women businesses struggle to come up with a fair and profitable pricing strategy. Unlike product pricing, you can’t exactly quantify all the costs that go into providing a service. Join @PowerfulWomenToday #MentorExperts @RosannaLamanna and @CarolinaBillings to share business insights on this topic.

The expenses that go into providing a service are more subjective than the expenses that go into making a product. How much you charge customers doesn’t always directly correlate with the amount you pay to perform services.

If you own a retail store, you buy goods at a certain price. To earn a profit, you need to sell the goods for more than what you paid. You determine how to price a product according to its cost.

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