Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1

208: Authority Selling: Win the “Zero Moment of Truth” Game and Use Your Authority Positioning Assets to Get More Business with Mike Saunders


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Mike Saunders from MarketingHuddle.com (author of the book Authority Selling) tells us about the Zero Moment of Truth. Every business has a "Moment of Truth" where a customer discovers if that business delivers on their promises or not. These days, the "Zero" Moment of Truth exists -- where your future customers check the online breadcrumbs […]

The post 208: Authority Selling: Win the “Zero Moment of Truth” Game and Use Your Authority Positioning Assets to Get More Business with Mike Saunders first appeared on Marketer of the Day with Robert Plank.
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Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1By Robert Plank

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