208. Get inspired to build and scale a brand Listen to our podcast for strategies to elevate your brand to the next level. Four Points, a brand focused on long-lasting energy and satiety, faced challenges in a crowded market by using prunes as a unique ingredient. They learned from mistakes, such as prioritizing brand building over retail opportunities, and emphasize the importance of a well-thought-out business plan.

Today's Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session208