In this episode, I break down the essential building blocks of a successful marketing strategy that you must establish before diving into content creation. Whether you’re just starting out or looking to fine-tune your approach, these key foundations will help you craft a strategy that resonates with your audience, converts leads, and builds a strong brand presence. 

I’ll walk through how to define your target audience, purpose, offers, customer journey, differentiation, brand voice, and messaging. By the end of the episode, you’ll feel empowered to strategically plan content that aligns with your business goals and primed for our upcoming November training!

In this episode, you’ll learn:

• How to know your target audience so that your message resonates and you speak directly to their needs
• Why having a clear business purpose is so important and how to do it
• What your offers should solve and provide for your customers
• What a smooth customer journey looks like and how it leads to conversions
• Why you must define your unique approach and consistently communicate it
• How to shape the emotions you want your audience to feel through your content
• Insights into crafting content that truly connects and drives action

What were your key takeaways from this week's episode?We’d love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify.

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Resources mentioned:

Link to ‘Boxers and Briefs’ podcast episode

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

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