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208. My content publishing and distribution framework
So, you want to publish content to attract clients.
Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?
Good question. I get asked it a lot.
In fact, someone in Mindshare asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.
Here is a visual breakdown to look at while you listen to the latest How to Sell Advice podcast episode:
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By Kevin C. WhelanSo, you want to publish content to attract clients.
Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?
Good question. I get asked it a lot.
In fact, someone in Mindshare asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.
Here is a visual breakdown to look at while you listen to the latest How to Sell Advice podcast episode: