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209. Build Your List To Land More Clients
Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).
We are wrapping up our special list building series today. And I know I’ve been talking a lot about how list building provides every coach and course creator with more options. But it’s also the thing that helps you move beyond relying on referrals to bring in private clients.
Which is why today, we’re going to craft a list building strategy with private client attraction in mind. My guest, Michelle Cox, teaches people the learnable skills to embrace their secret dream of writing a book so that they can go from feeling like an imposter with a silly book idea to being an author who did the hard work and wrote a damn good book. Michelle has a very clear vision about where she wants to take her business.
That vision looks like:
➡️8-10 private clients
➡️1-2 VIP Days each month
➡️1 small group and maybe a membership down the road.
This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside.
Today, Michelle and I craft a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers.
So, as you listen along, think about your client-getting goal. If your list building efforts don’t match that number, then this episode is for you.
Key Takeaways:
CONNECT WITH MICHELLE:
INSTAGRAM: @michellemeltoncox_bookcoach
WEBSITE: www.bookcoachingworks.com
CONNECT WITH ME:
INSTAGRAM: @dallastraversbizmentor
View all episodes
By Dallas Travers
5
189189 ratings
Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?).
We are wrapping up our special list building series today. And I know I’ve been talking a lot about how list building provides every coach and course creator with more options. But it’s also the thing that helps you move beyond relying on referrals to bring in private clients.
Which is why today, we’re going to craft a list building strategy with private client attraction in mind. My guest, Michelle Cox, teaches people the learnable skills to embrace their secret dream of writing a book so that they can go from feeling like an imposter with a silly book idea to being an author who did the hard work and wrote a damn good book. Michelle has a very clear vision about where she wants to take her business.
That vision looks like:
➡️8-10 private clients
➡️1-2 VIP Days each month
➡️1 small group and maybe a membership down the road.
This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside.
Today, Michelle and I craft a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers.
So, as you listen along, think about your client-getting goal. If your list building efforts don’t match that number, then this episode is for you.
Key Takeaways:
CONNECT WITH MICHELLE:
INSTAGRAM: @michellemeltoncox_bookcoach
WEBSITE: www.bookcoachingworks.com
CONNECT WITH ME:
INSTAGRAM: @dallastraversbizmentor