The Engage For Good Podcast with Alli Murphy

209: Habitat Launches First Cause Marketing Platform, 'Home is the Key'

Listen Later

Today on Cause Talk Radio Megan and Joe talk to Colleen Ridenhour, Senior Vice President Resource Development for Habitat for Humanity International, and Tracy Cioffi, Senior Vice President of Marketing for Sur La Table, about Habitat's new cause marketing platform, Home is the Key.

On the show, Megan, Colleen, Tracy and Joe discuss:

  • After 40 years, Habitat for Humanity is launching its first signature campaign, Home is the Key. Why now?
  • What can stakeholders expect to see when the platform launches in April?
  • How Sur La Table got involved with Habitat.
  • What are the biggest myths surrounding Habitat? Do they really give away homes? Habitat is so successful, do they really need the money?
  • What's happening in Sur La Table stores in April to support Home is the Key? 
  • How Sur La Table educated their employees on Habitat and prepared them for their first national cause marketing program. They've got Habitatitis!
  • How Habitat engages volunteers beyond building homes. Habitat is very active after disasters.
  • How Sur La Table is rebranding itself with its support of Habitat and communicating that new brand to customers.
  • What Sur La Table looks for in a charity partner, and what it hopes to gain from cause marketing.
  • What have Sur La Table and Habitat learned in their rollout of Home is the Key? 

    • Links & Notes

    • Sur La Table Supports Habitat for Humanity
    • Home is the Key
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Engage For Good Podcast with Alli MurphyBy TruStory FM
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      21 ratings

      More shows like The Engage For Good Podcast with Alli Murphy

      View all
      Navigating Change: The Podcast from Teibel Education by TruStory FM

      Navigating Change: The Podcast from Teibel Education

      8 Listeners

      Taking Control: The ADHD Podcast by TruStory FM

      Taking Control: The ADHD Podcast

      445 Listeners

      Lifehacks with Shelly Boucher by TruStory FM

      Lifehacks with Shelly Boucher

      28 Listeners

      Shared Insights: The Podcast from Upland BA Insight by TruStory FM

      Shared Insights: The Podcast from Upland BA Insight

      3 Listeners

      All The Feelings • Adulting by TruStory FM

      All The Feelings • Adulting

      54 Listeners

      Purpose 360 with Carol Cone by TruStory FM

      Purpose 360 with Carol Cone

      21 Listeners

      How to Split a Toaster: A Divorce Podcast About Saving Your Relationships by TruStory FM

      How to Split a Toaster: A Divorce Podcast About Saving Your Relationships

      37 Listeners

      The Change Paradox by TruStory FM

      The Change Paradox

      22 Listeners

      Mission Forward with Carrie Fox by TruStory FM

      Mission Forward with Carrie Fox

      26 Listeners

      It’s All Your Fault: High Conflict People by TruStory FM

      It’s All Your Fault: High Conflict People

      96 Listeners

      The Story Well with Kyle Olson by TruStory FM

      The Story Well with Kyle Olson

      2 Listeners

      Human Solutions: Simplifying HR for People who Love HR by TruStory FM

      Human Solutions: Simplifying HR for People who Love HR

      8 Listeners