Relying only on demographics to stereotype customers might not be the best way to truly personalize their experience. Do you know what they really like, how they feel and what they value? Hosted by: Carolyn Schnare, Director Strategic Initiatives, NACS and Jeff Lenard, VP Strategic Industry Initiatives, NACS

Relying only on demographics to stereotype customers might not be the best way to truly personalize their experience. Do you know what they really like, how they feel and what they value? Hosted by: Carolyn Schnare, Director Strategic Initiatives, NACS and Jeff Lenard, VP Strategic Industry Initiatives, NACS

#209 Values Matter, Demographics Don't

Whether it's for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day.  We sell 80% of the country's fuel and we are 4% of the total U.S. economy. We'll talk about what we see at stores — and what the future may hold — as long as it's convenient.

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Whether it's for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day. We sell 80% of the country's fuel and we are 4% of the total U.S. economy. We'll talk about what we see at stores — and what the future may hold — as long as it's convenient.

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#209 Values Matter, Demographics Don't

#209 Values Matter, Demographics Don't

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